{"id":556,"date":"2024-07-30T08:53:40","date_gmt":"2024-07-30T08:53:40","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=556"},"modified":"2026-08-14T07:02:30","modified_gmt":"2026-08-14T07:02:30","slug":"colors","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/cs\/branding\/colors\/","title":{"rendered":"Barvy"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_colors\" class=\"menu\"><li id=\"menu-item-3529\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3529\"><a href=\"https:\/\/smart-chip.com\/cs\/branding\/\">&lt; P\u0159ehled<\/a><\/li><li id=\"menu-item-3499\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3499\"><a href=\"#primarycolors\">Z\u00e1kladn\u00ed barvy<\/a><\/li><li id=\"menu-item-3501\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3501\"><a href=\"#highlightcolors\">Barvy zv\u00fdrazn\u011bn\u00ed<\/a><\/li><li id=\"menu-item-3510\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3510\"><a href=\"#gradientscurves\">P\u0159echody a k\u0159ivky<\/a><\/li><li id=\"menu-item-3504\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3504\"><a href=\"#makingnewcolors\">Vytv\u00e1\u0159en\u00ed nov\u00fdch barev<\/a><\/li><li id=\"menu-item-3505\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3505\"><a href=\"#corecolorprinciples\">Z\u00e1kladn\u00ed principy barev<\/a><\/li><li id=\"menu-item-3685\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3685\"><a href=\"#donts\">Co ned\u011blat<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Barvy<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Barevn\u00e1 paleta zna\u010dky Smart Chip odr\u00e1\u017e\u00ed jej\u00ed hravou a dynamickou povahu. Na\u0161e hlavn\u00ed barvy \u2013 \u010dern\u00e1 a b\u00edl\u00e1 \u2013 tvo\u0159\u00ed v\u00fdrazn\u00fd a nad\u010dasov\u00fd z\u00e1klad. Akcentn\u00ed barvy dod\u00e1vaj\u00ed flexibilitu a \u017eivost, co\u017e n\u00e1m pom\u00e1h\u00e1 p\u0159izp\u016fsobit se r\u016fzn\u00fdm n\u00e1lad\u00e1m a situac\u00edm a z\u00e1rove\u0148 zachovat celkov\u00fd sv\u011b\u017e\u00ed a ucelen\u00fd dojem.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"\/wp-content\/uploads\/2024\/08\/SC_ChipIcon.zip\"><span class=\"w-btn-label\">St\u00e1hnout ikonu \u010dipu<\/span><i class=\"material-icons\">st\u00e1hnout<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_710cf0a2 height_medium with_video\"><div id=\"us_bg_video_xbbe\" class=\"l-section-video\"><script id=\"us_bg_video_xbbe-script\">!function(w){var node = document.getElementById( 'us_bg_video_xbbe' ), mq = w.matchMedia( '(max-width:300px)' );if ( mq.matches ) { node.remove() }}(window);<\/script><style>@media (max-width:300px){#us_bg_video_xbbe{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"primarycolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container us_custom_d5e4d060\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Z\u00e1kladn\u00ed barvy<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Barevn\u00e1 paleta je <strong>\u010cern\u00e1<\/strong> a <strong>B\u00edl\u00e1<\/strong> v kombinaci s <strong>Barva zv\u00fdrazn\u011bn\u00ed<\/strong>. \u010cern\u00e1 a b\u00edl\u00e1 jsou jednoduch\u00e9 barvy, kter\u00e9 zaji\u0161\u0165uj\u00ed maxim\u00e1ln\u00ed mo\u017en\u00fd kontrast a \u010ditelnost. R\u016fzn\u00e9 barvy zv\u00fdrazn\u011bn\u00ed, zobrazen\u00e9 jako line\u00e1rn\u00ed p\u0159echod, dod\u00e1vaj\u00ed n\u00e1dech energie a odr\u00e1\u017eej\u00ed hrav\u00e9 zp\u016fsoby, jak\u00fdmi Smart Chip usnad\u0148uje \u017eivot.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container us_custom_bf78eca5 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>\u010cern\u00e1<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK (syt\u00e1 \u010dern\u00e1)<br \/>\n<strong>60\/40\/40\/100<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#000000<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_56db024f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p><strong>B\u00edl\u00e1<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/0\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffffff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0ba02535\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_9cf479d2 align_none has_border_radius\" style=\"aspect-ratio:4 \/ 7;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/HighlightColors.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"highlightcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Barvy zv\u00fdrazn\u011bn\u00ed<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Dopl\u0148kov\u00e9 barvy dopl\u0148uj\u00ed a roz\u0161i\u0159uj\u00ed z\u00e1kladn\u00ed barvy. Tvo\u0159\u00ed kl\u00ed\u010dovou sou\u010d\u00e1st na\u0161\u00ed dynamick\u00e9 vizu\u00e1ln\u00ed identity. Vyu\u017e\u00edv\u00e1me je k tomu, abychom design\u016fm dodali rozmanitost a vdechli \u017eivot na\u0161emu vizu\u00e1ln\u00edmu jazyku.<\/p>\n<p>P\u0159i v\u00fdb\u011bru barvy zohledn\u011bte n\u00e1ladu \u010di t\u00f3n sv\u00e9ho n\u00e1vrhu. Ka\u017ed\u00fd barevn\u00fd p\u0159echod vyvol\u00e1v\u00e1 jin\u00fd dojem. Nap\u0159\u00edklad, <strong>Stylov\u00e1 fialov\u00e1<\/strong> je to klidn\u00e1 barva, d\u00edky \u010demu\u017e se ide\u00e1ln\u011b hod\u00ed k t\u00e9mat\u016fm s uvoln\u011bn\u011bj\u0161\u00ed atmosf\u00e9rou. Na druhou stranu, <strong>Z\u00e1\u0159iv\u00e1 oran\u017eov\u00e1<\/strong> je \u017eiv\u00e1 a energick\u00e1, ide\u00e1ln\u00ed pro dynamick\u00fd nebo ak\u010dn\u00ed obsah. Zamyslete se nad poselstv\u00edm, kter\u00e9 chcete sd\u011blit, a vyberte barvu, kter\u00e1 tento p\u0159\u00edb\u011bh nejl\u00e9pe podpo\u0159\u00ed.<\/p>\n<p>Existuje jedno velmi d\u016fle\u017eit\u00e9 pravidlo: V jednom rozvr\u017een\u00ed nepou\u017e\u00edvejte v\u00edce ne\u017e jednu barvu. Ka\u017ed\u00e1 barva zv\u00fdrazn\u011bn\u00ed by m\u011bla b\u00fdt samostatn\u00e1.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_2 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.6rem;\"><div class=\"wpb_column vc_column_container us_custom_20986d17 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Z\u00e1\u0159iv\u00e1 oran\u017eov\u00e1<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>0\/86\/70\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041 <\/strong>&gt; <strong>#fc3a3c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_04e0267e has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Deep Blue<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>79\/24\/6\/2 &gt; 90\/69\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#0393bc &gt; #004cd5<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_e8f426fa has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Stylov\u00e1 fialov\u00e1<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>47\/59\/0\/0<\/strong> &gt; <strong>80\/82\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#9d77c4 <\/strong>&gt;<strong> #554195<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_2d434c6c has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>M\u011b\u010f<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>24\/58\/86\/15<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041\u00a0<\/strong>&gt;<strong> #b26e31<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6eaa992f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Elektrick\u00e1 modr\u00e1<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>65\/0\/0\/0<\/strong> &gt; <strong>70\/54\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#23c8fe <\/strong>&gt; <strong>#647cff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_86c7a7cf has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Tepl\u00e1 fialov\u00e1<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>40\/72\/0\/0 &gt; 68\/74\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#a85fa2 &gt; #6e539e<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0276c3c4 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Hezk\u00e1 r\u016f\u017eov\u00e1<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>5\/54\/34\/0<\/strong> &gt; <strong>0\/85\/69\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ea9091 <\/strong>&gt; <strong>#ed4343<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_5be40aa1 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Klidn\u00e1 zele\u0148<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>62\/0\/92\/0<\/strong> &gt; <strong>86\/29\/88\/16<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#71b541 <\/strong>&gt; <strong>#197642<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_26b2c330 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>\u010cerven\u00fd poplach<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/76\/55\/0<\/strong>\u00a0&gt; <strong>0\/100\/68\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ff5a5a <\/strong>&gt; <strong>#e6003c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"gradientscurves\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\" id=\"gradientscurves\"><div class=\"wpb_wrapper\"><h4>P\u0159echody a k\u0159ivky<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Kde je to mo\u017en\u00e9, pou\u017e\u00edv\u00e1me pro zv\u00fdraz\u0148ovac\u00ed barvy barevn\u00e9 p\u0159echody v kombinaci s \u00fast\u0159edn\u00edm designov\u00fdm prvkem zvan\u00fdm <strong>K\u0159ivky<\/strong>. Zde se dozv\u00edte, jak je vyrobit a jak je pou\u017e\u00edvat.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h6>K\u0159ivky<\/h6>\n<p>K\u0159ivky se pou\u017e\u00edvaj\u00ed hlavn\u011b jako pozad\u00ed. Dod\u00e1vaj\u00ed jim v\u011bt\u0161\u00ed vizu\u00e1ln\u00ed zaj\u00edmavost, hloubku a dojem pohybu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_right\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curve_Copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\" class=\"translation-block\">K\u0159ivky vznikaj\u00ed zm\u011bnou m\u011b\u0159\u00edtka, oto\u010den\u00edm a o\u0159\u00edznut\u00edm <strong>ikony \u010dipu<\/strong>. M\u011b\u0159\u00edtko, nato\u010den\u00ed a o\u0159\u00edznut\u00ed si zvolte sami, ale nezobrazujte p\u0159\u00edli\u0161 velkou \u010d\u00e1st ikony. M\u011bly by vypadat jako abstraktn\u00ed k\u0159ivky a pruhy, nikoli jako samotn\u00e1 ikona.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Howto.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">K\u0159ivky jsou v\u017edy um\u00edst\u011bny na pozad\u00ed. Pozad\u00ed vyu\u017e\u00edv\u00e1 stejn\u00fd p\u0159echod jako k\u0159ivky, av\u0161ak v jin\u00e9m sm\u011bru.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_590c71c2\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Brandguide.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container us_custom_4076faf9 inner_column_centered has_text_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><p>Sm\u011br p\u0159echod\u016f nen\u00ed pevn\u011b dan\u00fd. M\u016f\u017eete je u ka\u017ed\u00e9ho nov\u00e9ho n\u00e1vrhu libovoln\u011b m\u011bnit a dokonce je animovat. D\u00edky tomu p\u016fsob\u00ed k\u0159ivky \u017eiv\u011b a sv\u011b\u017ee.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73c9dc32\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Gradient-Direction.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nemus\u00edte vyu\u017e\u00edvat cel\u00fd rozsah p\u0159echodu od za\u010d\u00e1tku do konce. M\u016f\u017eete se \u201czam\u011b\u0159it\u201d pouze na jeho \u010d\u00e1st. T\u00edm se na\u0161e barevn\u00e1 paleta je\u0161t\u011b v\u00edce roz\u0161\u00ed\u0159\u00ed, p\u0159i\u010dem\u017e barvy z\u016fstanou st\u00e1le rozpoznateln\u00e9.<\/p>\n<p>D\u00e1vejte v\u0161ak pozor, aby to bylo st\u00e1le rozpoznateln\u00e9 jako p\u0159echod. Nevyb\u00edrejte \u010d\u00e1st, kter\u00e1 je tak mal\u00e1, \u017ee vypad\u00e1 jako jednolit\u00e1 barva.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Design_Gradient_Intensity.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>K\u0159ivky nejsou povinn\u00e9 \u2013 n\u011bkdy plat\u00ed, \u017ee m\u00e9n\u011b je v\u00edce. Vyhn\u011bte se jejich pou\u017eit\u00ed u men\u0161\u00edch prvk\u016f, jako jsou tla\u010d\u00edtka nebo mal\u00e9 obr\u00e1zky.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"makingnewcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Vytv\u00e1\u0159en\u00ed nov\u00fdch barev<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Paleta zv\u00fdraz\u0148ovac\u00edch barev je navr\u017eena tak, aby jej\u00ed barvy dob\u0159e ladily a daly se pou\u017e\u00edt v mnoha r\u016fzn\u00fdch kontextech. Pokud v\u0161ak \u017e\u00e1dn\u00fd p\u0159echod nevyhovuje va\u0161emu konkr\u00e9tn\u00edmu n\u00e1vrhu, m\u016f\u017eete si vytvo\u0159it vlastn\u00ed.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Vytv\u00e1\u0159en\u00ed nov\u00fdch p\u0159echod\u016f se hod\u00ed zejm\u00e9na p\u0159i kombinov\u00e1n\u00ed nadpisu s obr\u00e1zkem. V tomto p\u0159\u00edkladu je pro nadpis pou\u017eit vlastn\u00ed p\u0159echod, kter\u00fd dokonale lad\u00ed s obr\u00e1zkem.<\/p>\n<p>Barvy byly vytvo\u0159eny tak, \u017ee se z obr\u00e1zku odebraly vzorky a n\u00e1sledn\u011b se zv\u00fd\u0161ila sytost a jas. D\u00edky tomu nov\u00fd p\u0159echod lad\u00ed se st\u00e1vaj\u00edc\u00ed paletou barev.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>P\u0159i vytv\u00e1\u0159en\u00ed nov\u00fdch barev je t\u0159eba dodr\u017eovat n\u011bkolik pravidel:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Nep\u0159eh\u00e1n\u011bjte to! Sna\u017ete se dr\u017eet schv\u00e1len\u00e9 barevn\u00e9 palety a nov\u00e9 barvy vytv\u00e1\u0159ejte jen v p\u0159\u00edpad\u011b nutnosti.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Nevytv\u00e1\u0159ejte nov\u00fd p\u0159echod, kter\u00fd by byl p\u0159\u00edli\u0161 podobn\u00fd ji\u017e existuj\u00edc\u00edmu. Pokud st\u00e1vaj\u00edc\u00ed barva vyhovuje, dr\u017ete se j\u00ed.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Dr\u017ete se t\u00f3n v t\u00f3nu. Nep\u0159ech\u00e1zejte z \u010derven\u00e9 na modrou, ale z jasn\u011b \u010derven\u00e9 na st\u0159edn\u011b \u010dervenou.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Hodnoty udr\u017eujte v souladu se st\u00e1vaj\u00edc\u00edmi p\u0159echody. Nevyb\u00edrejte p\u0159\u00edli\u0161 syt\u00e9, tlumen\u00e9, sv\u011btl\u00e9 ani tmav\u00e9 odst\u00edny.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"corecolorprinciples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Z\u00e1kladn\u00ed barevn\u00e9 principy<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"translation-block\">P\u0159i navrhov\u00e1n\u00ed nov\u00e9ho rozvr\u017een\u00ed si m\u016f\u017eete vybrat mezi <strong>\u010dern\u00fdm <\/strong>nebo <strong>b\u00edl\u00fdm pozad\u00edm<\/strong>. B\u00edl\u00e9 pozad\u00ed p\u016fsob\u00ed \u010dist\u011b, otev\u0159en\u011b a p\u0159ita\u017eliv\u011b. \u010cern\u00e9 pozad\u00ed evokuje technologii, eleganci a s\u00edlu. Vyberte si to, kter\u00e9 nejl\u00e9pe odpov\u00edd\u00e1 va\u0161emu projektu, sd\u011blen\u00ed a c\u00edlov\u00e9 skupin\u011b.<\/p>\n<p>A\u0165 u\u017e si vyberete kteroukoli z t\u011bchto mo\u017enost\u00ed, pou\u017eijte kontrastn\u00ed barvu k roz\u010dlen\u011bn\u00ed rozvr\u017een\u00ed, zv\u00fdrazn\u011bn\u00ed ur\u010dit\u00fdch informac\u00ed, nasm\u011brov\u00e1n\u00ed pozornosti nebo zd\u016frazn\u011bn\u00ed ur\u010dit\u00e9ho bodu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_BlackandWhite-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>P\u0159i tvorb\u011b v\u00edce str\u00e1nkov\u00fdch rozvr\u017een\u00ed nep\u0159eskakujte bezhlav\u011b z jedn\u00e9 barvy na druhou. Roz\u010dle\u0148te sv\u016fj n\u00e1vrh na <strong>t\u00e9mata<\/strong> nebo <strong>kapitoly<\/strong>, a ka\u017ed\u00e9 z nich p\u0159i\u0159a\u010fte vlastn\u00ed barvu. V r\u00e1mci ka\u017ed\u00e9 kapitoly se t\u00e9to barvy dr\u017ete. T\u00edm zajist\u00edte jednotnost a zabr\u00e1n\u00edte nep\u0159ehledn\u00e9mu vzhledu str\u00e1nek.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_Chapters-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Barvy m\u016f\u017eete pou\u017e\u00edt pro pozad\u00ed, nadpisy, ikony nebo jak\u00e9koli jin\u00e9 prvky, u nich\u017e je vhodn\u00e9 p\u0159idat trochu barvy.<\/p>\n<p>Aby byl design \u010dist\u00fd a jednotn\u00fd, <strong>nikdy nem\u00edchejte<\/strong> <strong>r\u016fzn\u00e9 barvy<\/strong> na stejn\u00e9 str\u00e1nce, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy je to nezbytn\u00e9 z d\u016fvodu funk\u010dn\u00edch prvk\u016f (jako jsou chybov\u00e1 hl\u00e1\u0161en\u00ed nebo upozorn\u011bn\u00ed).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_2e7ac7fc has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_DosDonts-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_41e4e5b6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Co ned\u011blat<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Vyhn\u011bte se pros\u00edm n\u00e1sleduj\u00edc\u00edm chyb\u00e1m.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>V jednom rozvr\u017een\u00ed nepou\u017e\u00edvejte r\u016fzn\u00e9 barvy.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nepou\u017e\u00edvejte k\u0159ivky bez pozad\u00ed.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nepou\u017e\u00edvejte k\u0159ivky na pozad\u00ed jin\u00e9 barvy.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nezobrazujte ikonu \u010dipu p\u0159\u00edli\u0161 v\u00fdrazn\u011b.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_cc561f0d\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_8.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nekombinujte p\u0159echod s jinou barvou.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nevytv\u00e1\u0159ejte nov\u00e9 p\u0159echody, kter\u00e9 poru\u0161uj\u00ed pravidla.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nepou\u017e\u00edvejte barvy pro ozna\u010den\u00ed ani pro cel\u00e9 textov\u00e9 bloky.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_7.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nepou\u017e\u00edvejte jednobarevn\u00e9 odst\u00edny, pokud to nen\u00ed naprosto nezbytn\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>P\u0159\u00edklady<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Zde je n\u011bkolik p\u0159\u00edklad\u016f pou\u017eit\u00ed barev a k\u0159ivek. V\u0161imn\u011bte si rozd\u00edl\u016f v m\u011b\u0159\u00edtku, o\u0159ezov\u00e9m faktoru, nato\u010den\u00ed a rozsahu p\u0159echodu k\u0159ivek.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Koloto\u010d\">\t<article class=\"w-grid-item post-4535 attachment type-attachment status-inherit hentry\" data-id=\"4535\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4536 attachment type-attachment status-inherit hentry\" data-id=\"4536\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4537 attachment type-attachment status-inherit hentry\" data-id=\"4537\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4538 attachment type-attachment status-inherit hentry\" data-id=\"4538\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4539 attachment type-attachment status-inherit hentry\" data-id=\"4539\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4540 attachment type-attachment status-inherit hentry\" data-id=\"4540\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" data-us-json='{&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Dal\\u0161\\u00ed&quot;,&quot;slide&quot;:&quot;item&quot;,&quot;slide_x_of_y&quot;:&quot;%1$s z celkem %2$s&quot;,&quot;play&quot;:&quot;P\\u0159ehr\\u00e1t&quot;,&quot;pause&quot;:&quot;Pozastavit&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section 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