Design
Elements

EPS / PNG 2.04MB

Curves

The main design element are the curves. They can be used to give backgrounds more visual interest, depth and a sense of movement.

You can use the curves where they make sense, but they are not a requirement. Sometimes less is more.

Curves Background Guidelines

How to make 
the Curves

The curves are made by scaling, rotating and cropping the chip icon. The scale, rotation and crop factor are up to you and should be different on each new design.

Brandguide on curves

Colors

The curves and the background on which they are placed use the same gradient, but in opposite directions.

The direction of the gradients roughly follows the curve. If you rotate the chip icon, rotate the gradient too.

The possible gradient colors are Dark:

CMYK
0/0/0/90 > 0/0/0/100

RGB
60/60/60 > 0/0/0

Hex
#3c3c3c > #000000

Curves Background Guidelines

Bright:

CMYK
0/0/0/15 > 0/0/0/0

RGB
230/230/230 > 255/255/255

Hex
#e6e6e6 > #ffffff

White Curves Brand Guidelines

Copper:

CMYK
7/50/81/0 > 32/60/88/35

RGB
230/143/62 > 135/85/37

Hex
#e68f3e > #875525

Coppers Curves Background

Or any of the secondary colors.

Examples

These are some example applications of the curves. Note the differences in color, scale, rotation and crop.

The curves provide depth and visual interest without being overbearing. They do not need to be central to the design and they do not need to be recognizable as the chip icon.