{"id":526,"date":"2024-07-30T07:41:15","date_gmt":"2024-07-30T07:41:15","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=526"},"modified":"2025-12-17T13:55:56","modified_gmt":"2025-12-17T13:55:56","slug":"branding","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/de\/branding\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_e8758f2d hide_on_mobiles height_medium type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_ee632a44 has_text_color layout_hor spread style_links not_responsive has_text_align_on_mobiles us_menu_1\" style=\"--main-gap:1.3rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-black);--main-hover-color:var(--color-content-secondary);--main-active-color:var(--color-black);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">Brand Guidelines<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\">Farben<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\">Typografie<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\">Zeichen<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\">Layouts<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\">Bild\u00ad\u00ad\u00admaterial<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c93d500f height_medium with_video\"><div id=\"us_bg_video_ja7e\" class=\"l-section-video\"><script id=\"us_bg_video_ja7e-script\">!function(w){var node = document.getElementById( 'us_bg_video_ja7e' );if ( w.innerWidth <= 200 ) { node.remove() }}(window);<\/script><style>@media(max-width:200px){#us_bg_video_ja7e{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Guidelines_b_1.mp4\" \/><\/video><\/div><div class=\"l-section-overlay\" style=\"background:rgba(0,0,0,0.15)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_d371703a has_text_color\"><div class=\"wpb_wrapper\"><p>Marke<br \/>\nLeitlinien<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:3rem;--custom-columns:2fr 1fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_5562c5f6 has_text_color\"><div class=\"wpb_wrapper\"><p>Smart Chip macht das Bezahlen unterwegs bequemer und unbeschwerter \u2013 kurz: es macht mehr Spass. Unser Branding bringt das mit kr\u00e4ftigen Farben, charmanten Bildern und einer klaren Typografie zum Leben.<\/p>\n<p>Mit dem Einhalten dieser Designrichtlinien hilfst du, unseren Auftritt einheitlich und auf den ersten Blick erkennbar zu machen. Auf die Details zu achten ist besonders wichtig \u2013 sie helfen uns, eine starke und einpr\u00e4gsame Marke aufzubauen, die unsere Zielgruppe anspricht.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_aa6a2b0c has_text_color\"><div class=\"wpb_wrapper\"><p><strong>F\u00fcr aktuelles Branding-Material folge bitte der<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_3 us_custom_41104a16 icon_atright\" href=\"https:\/\/shared-assets.adobe.com\/link\/4f0b3763-6c0b-45aa-6525-a529474a4f38\"><span class=\"w-btn-label\">Smart Chip CC Libary<\/span><i class=\"fas fa-cloud-upload-alt\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Colors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column background_inside_text\"><div class=\"wpb_wrapper\"><h4>Farben<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Farben<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Link\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Poster_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Posters_2-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Farben<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Typography\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Typografie<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_right hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Typografie<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/SC_Ad_Mockup.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Link\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"900\" height=\"1080\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Manrope.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"2134\" height=\"2560\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/PoleBanners_m-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Typografie<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Marks\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Zeichen<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Zeichen<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 hide_on_default hide_on_laptops hide_on_tablets align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_anim_5x6_s.mp4\" \/><\/video><\/div><\/div><div class=\"w-image us_custom_73c9dc32 hide_on_mobiles has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Link\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 hide_on_default hide_on_laptops hide_on_tablets has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"661\" height=\"794\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_Banner.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-video us_custom_73c9dc32 hide_on_mobiles align_none ratio_custom has_border_radius\"><div class=\"w-video-h\" style=\"padding-bottom:120%\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_anim_5x6_s.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Zeichen<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Layouts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Layouts<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Layouts<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/webm\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Layouts.webm\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Link\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"850\" height=\"1020\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Layout_Head.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Layout_Example.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Layouts<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Art Direction\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Bild\u00ad\u00ad\u00admaterial<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Bildgestaltung<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Imagery.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Link\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/AD_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/AD_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\"><span class=\"w-btn-label\">Richtlinien f\u00fcr Bildgestaltung<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"Nav\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_ee632a44 has_text_color layout_hor spread style_links has_text_align_on_mobiles us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">Brand Guidelines<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\">Farben<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\">Typografie<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\">Zeichen<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\">Layouts<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\">Bild\u00ad\u00ad\u00admaterial<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 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In short \u2013 more fun. Our branding brings that to life with bold colors, charming imagery and clean typography. By sticking to these design guidelines, you help to keep the Smart Chip brand cohesive and instantly recognizable. Paying attention to the details really...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-526","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Guidelines \u2014 Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Guidelines \u2014 Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/de\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T13:55:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smart-chip.com\/branding\/\",\"url\":\"https:\/\/smart-chip.com\/branding\/\",\"name\":\"Brand Guidelines \u2014 Smart Chip\",\"isPartOf\":{\"@id\":\"https:\/\/smart-chip.com\/#website\"},\"datePublished\":\"2024-07-30T07:41:15+00:00\",\"dateModified\":\"2025-12-17T13:55:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smart-chip.com\/branding\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smart-chip.com\/branding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smart-chip.com\/branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smart-chip.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Guidelines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smart-chip.com\/#website\",\"url\":\"https:\/\/smart-chip.com\/\",\"name\":\"Smart Chip - 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