{"id":551,"date":"2024-07-30T08:47:15","date_gmt":"2024-07-30T08:47:15","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=551"},"modified":"2025-12-01T09:49:31","modified_gmt":"2025-12-01T09:49:31","slug":"marks","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/de\/branding\/marks\/","title":{"rendered":"Zeichen"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto width_custom type_sticky\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_marks\" class=\"menu\"><li id=\"menu-item-3865\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3865\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">&lt; \u00dcbersicht<\/a><\/li><li id=\"menu-item-3860\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3860\"><a href=\"#marks\">Zeichen<\/a><\/li><li id=\"menu-item-3861\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3861\"><a href=\"#logo\">Logo<\/a><\/li><li id=\"menu-item-3862\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3862\"><a href=\"#wordmark\">Wort&shy;marke<\/a><\/li><li id=\"menu-item-3863\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3863\"><a href=\"#icon\">Icon<\/a><\/li><li id=\"menu-item-3864\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3864\"><a href=\"#donts\">Don'ts<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"intro\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Zeichen<\/h1>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Die Smart Chip-Zeichen \u2013 das <strong>Logo<\/strong>, das <strong>Icon<\/strong> und die <strong>Wortmarke - <\/strong>spielen alle eine wichtige Rolle bei der Wiedererkennung der Marke Smart Chip. Unser Branding ist fliessend, mit einer lebendigen Farbpalette und wechselnder Bildsprache, was eine starke und konsistente Verwendung der Marken besonders wichtig macht.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" target=\"_blank\" href=\"\/wp-content\/uploads\/2024\/07\/SC_Marks.zip\"><span class=\"w-btn-label\">Dateien herunterladen<\/span><i class=\"material-icons\">download<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_d94313ce height_auto width_custom\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_custom\"><div class=\"w-video-h\" style=\"padding-bottom:33.3333%\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Anim_3x1_l.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large width_custom\" style=\"--site-content-width:1000px;\" id=\"marks\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Logo.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><h6><strong>Logo<\/strong><\/h6>\n<p>Das vollst\u00e4ndige Logo, das das Icon mit der Wortmarke kombiniert.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Wordmark.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><h6><strong>Wort&shy;marke<\/strong><\/h6>\n<p>F\u00fcr den Fall, dass du es ausbuchstabieren musst.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><h6><strong>Icon<\/strong><\/h6>\n<p>Einfach und stilvoll.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium width_custom\" style=\"--site-content-width:1000px;\" id=\"logo\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Logo<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Das Logo ist der Standard. Es sollte das erste unserer drei Zeichen sein, das Kunden sehen (zum Beispiel auf der ersten Seite eines Flyers).<\/p>\n<p>Wenn du dir nicht sicher bist, was du verwenden sollst, verwende das Logo.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_1\" style=\"--item-ratio:0.66667;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(12px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-3625 attachment type-attachment status-inherit hentry\" data-id=\"3625\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3566 attachment type-attachment status-inherit hentry\" data-id=\"3566\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1036\" height=\"692\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m.webp 1036w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-200x134.webp 200w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3632 attachment type-attachment status-inherit hentry\" data-id=\"3632\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1442\" height=\"961\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3.webp 1442w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-1024x682.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Billboard_3-200x133.webp 200w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Zur\\u00fcck&quot;,&quot;next&quot;:&quot;Weiter&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Sicherheitsmarge<\/h6>\n<p>Halte an allen Seiten einen Sicherheitsabstand ein, der mindestens dem doppelten Durchmesser der Logokreise entspricht.<\/p>\n<p>Beachte, dass dies das Minimum ist; mehr ist fast immer besser.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_LogoSafetyMargin-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Farbe &amp; Hintergrund<\/h6>\n<p>Es gibt zwei Versionen des Logos; <strong>schwarz<\/strong> und <strong>weiss<\/strong>. Verwende diejenige, die die beste Lesbarkeit und den h\u00f6chsten Kontrast f\u00fcr den gegebenen Hintergrund bietet.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_LogoColors-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium width_custom\" style=\"--site-content-width:1000px;\" id=\"wordmark\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Wort&shy;marke<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Verwende die Wortmarke an Stellen, an denen das Logo zu gross w\u00e4re oder wo sein Formfaktor ung\u00fcnstig zu platzieren w\u00e4re. Beispiele sind schmale Banner, Stifte oder Schl\u00fcsselb\u00e4nder. Du kannst die Wortmarke waagerecht oder senkrecht anbringen.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_2\" style=\"--item-ratio:0.66667;\"><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(12px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-3641 attachment type-attachment status-inherit hentry\" data-id=\"3641\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark-1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4059 attachment type-attachment status-inherit hentry\" data-id=\"4059\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n.webp 2250w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n-200x133.webp 200w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3642 attachment type-attachment status-inherit hentry\" data-id=\"3642\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_example-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Zur\\u00fcck&quot;,&quot;next&quot;:&quot;Weiter&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Sicherheitsmarge<\/h6>\n<p>Der Sicherheitsabstand ist die H\u00f6he der Wortmarke auf allen Seiten.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_WordmarkSafetyMargin-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Farbe &amp; Hintergrund<\/h6>\n<p>Auch die Wortmarke ist erh\u00e4ltlich in <strong>schwarz<\/strong> und <strong>weiss<\/strong>. W\u00e4hle diejenige, die auf dem gegebenen Hintergrund am besten lesbar ist.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_WordmarkColors-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium width_custom\" style=\"--site-content-width:1000px;\" id=\"icon\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Icon<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Das Symbol ist f\u00fcr kleinere Formate gedacht, bei denen das vollst\u00e4ndige Logo schwer zu lesen ist, wie z. B. App-Symbole oder Wasserzeichen.<\/p>\n<p>Du kannst sie auch an Stellen verwenden, an denen die Wortmarke bereits an prominenter Stelle zu sehen ist, z. B. auf den Innenseiten einer Brosch\u00fcre.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_3\" style=\"--item-ratio:0.66667;\"><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(12px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-3634 attachment type-attachment status-inherit hentry\" data-id=\"3634\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Icon-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3639 attachment type-attachment status-inherit hentry\" data-id=\"3639\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"2390\" height=\"1594\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape.webp 2390w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_landscape-200x133.webp 200w\" sizes=\"(max-width: 2390px) 100vw, 2390px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4544 attachment type-attachment status-inherit hentry\" data-id=\"4544\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-scaled.webp 2560w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Icon_Example-200x133.webp 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Zur\\u00fcck&quot;,&quot;next&quot;:&quot;Weiter&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Sicherheitsmarge<\/h6>\n<p>Der Sicherheitsabstand sollte mindestens dem Durchmesser der Kreise entsprechen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_IconSafetyMargin-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Farbe &amp; Hintergrund<\/h6>\n<p>Wie das Logo und die Wortmarke wird auch das Icon je nach Hintergrund in <strong>schwarz<\/strong> oder oben rechts auf <strong>weiss<\/strong> verwendet.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_Guidelines_IconColors-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fc3aaac3 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Don'ts<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bitte vermeide die folgenden Fehler.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"400\" height=\"480\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Marks_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_c4ec9cab\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">F\u00fcge den Zeichen keine Farbe hinzu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"400\" height=\"480\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Marks_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Verforme, dehne, biege oder stauche die Zeichen in keiner Weise.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"400\" height=\"480\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Marks_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Platziere die Markierungen nicht auf Hintergr\u00fcnden, auf denen sie schwer zu lesen sind.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"400\" height=\"480\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Marks_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_c4ec9cab\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">F\u00fcge keine Effekte wie Schlagschatten oder Konturen hinzu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium width_custom\" style=\"--site-content-width:1000px;\" id=\"nav-bottom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">Brand Guidelines<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/colors\/\">Farben<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/typography\/\">Typografie<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\">Zeichen<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\">Layouts<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/imagery\/\">Bild\u00ad\u00ad\u00admaterial<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li:not(:last-child){margin:0 0 var(--main-gap,1.5rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-551","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marks - Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marks - Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/de\/branding\/marks\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T09:49:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smart-chip.com\/branding\/marks\/\",\"url\":\"https:\/\/smart-chip.com\/branding\/marks\/\",\"name\":\"Marks - Smart 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