{"id":556,"date":"2024-07-30T08:53:40","date_gmt":"2024-07-30T08:53:40","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=556"},"modified":"2025-12-01T09:45:40","modified_gmt":"2025-12-01T09:45:40","slug":"colors","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/de\/branding\/colors\/","title":{"rendered":"Farben"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto width_custom type_sticky\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_colors\" class=\"menu\"><li id=\"menu-item-3529\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3529\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">&lt; \u00dcbersicht<\/a><\/li><li id=\"menu-item-3499\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3499\"><a href=\"#primarycolors\">Pri\u00adm\u00e4r\u00adfar&shy;ben<\/a><\/li><li id=\"menu-item-3501\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3501\"><a href=\"#highlightcolors\">Highlight-Farben<\/a><\/li><li id=\"menu-item-3510\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3510\"><a href=\"#gradientscurves\">Farbverl\u00e4ufe &amp; Kurven<\/a><\/li><li id=\"menu-item-3504\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3504\"><a href=\"#makingnewcolors\">Neue Farben machen<\/a><\/li><li id=\"menu-item-3505\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3505\"><a href=\"#corecolorprinciples\">Grundlegende Farbprinzipien<\/a><\/li><li id=\"menu-item-3685\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3685\"><a href=\"#donts\">Don'ts<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_auto width_custom\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Farben<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Die Farbpalette von Smart Chip spiegelt die lustige und dynamische Pers\u00f6nlichkeit des Unternehmens wider. Unsere Hauptfarben - Schwarz und Wei\u00df - bilden eine k\u00fchne und zeitlose Grundlage. Highlight-Farben sorgen f\u00fcr Flexibilit\u00e4t und Lebendigkeit und helfen uns dabei, uns an verschiedene Stimmungen und Kontexte anzupassen, ohne dass die Farben an Frische und Koh\u00e4renz verlieren.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"\/wp-content\/uploads\/2024\/08\/SC_ChipIcon.zip\"><span class=\"w-btn-label\">Chip-Icon herunterladen<\/span><i class=\"material-icons\">download<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_710cf0a2 height_medium with_video\"><div id=\"us_bg_video_r661\" class=\"l-section-video\"><script id=\"us_bg_video_r661-script\">!function(w){var node = document.getElementById( 'us_bg_video_r661' );if ( w.innerWidth <= 300 ) { node.remove() }}(window);<\/script><style>@media(max-width:300px){#us_bg_video_r661{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"primarycolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container us_custom_d5e4d060\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Pri\u00adm\u00e4r\u00adfar&shy;ben<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Die Farbpalette ist <strong>Schwarz<\/strong> und <strong>Weiss<\/strong> kombiniert mit einer <strong>Farbe hervorheben<\/strong>. Schwarz und Weiss sind schlicht und sorgen f\u00fcr den gr\u00f6sstm\u00f6glichen Kontrast und die beste Lesbarkeit. Die verschiedenen Highlight-Farben, die als linearer Farbverlauf dargestellt werden, sorgen f\u00fcr einen Spritzer Energie und spiegeln die spielerische Art und Weise wider, wie Smart Chip das Leben einfacher macht.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container us_custom_bf78eca5 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Schwarz<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK (Rich Black)<br \/>\n<strong>60\/40\/40\/100<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#000000<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_56db024f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Weiss<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/0\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffffff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0ba02535\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_9cf479d2 align_none ratio_custom has_border_radius\"><div class=\"w-video-h\" style=\"padding-bottom:175%\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/HighlightColors.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"highlightcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Highlight-Farben<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Die Highlight-Farben unterst\u00fctzen und erg\u00e4nzen die Prim\u00e4rfarben. Sie sind ein wichtiger Teil unserer dynamischen visuellen Identit\u00e4t. Wir nutzen sie, um unseren Designs Abwechslung zu geben und unsere Bildsprache lebendig zu machen.<\/p>\n<p>Ber\u00fccksichtige die Stimmung deines Designs, wenn du eine Farbe ausw\u00e4hlst. Jeder Farbverlauf vermittelt ein anderes Gef\u00fchl. <strong>Cool Purple<\/strong> als Beispiel ist eine ruhige Farbe, die ideal f\u00fcr entspannte Themen ist. <strong>Vibrant Orange<\/strong> ist aktiv und energiegeladen, perfekt f\u00fcr dynamische oder handlungsorientierte Inhalte. Denke \u00fcber die Botschaft nach, die du vermitteln willst, und w\u00e4hle die Farbe, die diese Aussage am besten unterst\u00fctzt.<\/p>\n<p>Es gibt eine wichtige Regel: Benutz nicht mehr als eine Farbe im selben Layout. Jede Highlight-Farbe sollte f\u00fcr sich allein stehen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_2 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.6rem;\"><div class=\"wpb_column vc_column_container us_custom_2d434c6c has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Kupfer<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>24\/58\/86\/15<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041\u00a0<\/strong>&gt;<strong> #b26e31<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_e8f426fa has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Cool Purple<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>47\/59\/0\/0<\/strong> &gt; <strong>80\/82\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#9d77c4 <\/strong>&gt;<strong> #554195<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_04e0267e has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Deep Blue<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>79\/24\/6\/2 &gt; 90\/69\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#0393bc &gt; #004cd5<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_20986d17 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Vibrant Orange<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>0\/86\/70\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041 <\/strong>&gt; <strong>#fc3a3c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_86c7a7cf has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Warm Purple<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>40\/72\/0\/0 &gt; 68\/74\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#a85fa2 &gt; #6e539e<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6eaa992f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Electric Blue<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>65\/0\/0\/0<\/strong> &gt; <strong>70\/54\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#23c8fe <\/strong>&gt; <strong>#647cff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0276c3c4 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Pretty Pink<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>5\/54\/34\/0<\/strong> &gt; <strong>0\/85\/69\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ea9091 <\/strong>&gt; <strong>#ed4343<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_5be40aa1 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Calm Green<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>62\/0\/92\/0<\/strong> &gt; <strong>86\/29\/88\/16<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#71b541 <\/strong>&gt; <strong>#197642<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_26b2c330 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Alert Red<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/76\/55\/0<\/strong>\u00a0&gt; <strong>0\/100\/68\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ff5a5a <\/strong>&gt; <strong>#e6003c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"gradientscurves\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\" id=\"gradientscurves\"><div class=\"wpb_wrapper\"><h4>Farb\u00adver&shy;l\u00e4ufe &amp; Kurven<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Wo immer m\u00f6glich, verwenden wir Farbverl\u00e4ufe f\u00fcr unsere Highlight-Farben, kombiniert mit einem zentralen Designelement, den <strong>Kurven<\/strong>. Hier lernst du, wie man sie macht und benutzt.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h6>Kurven<\/h6>\n<p>Die Kurven werden haupts\u00e4chlich f\u00fcr Hintergr\u00fcnde verwendet. Sie machen sie interesanter, geben ihnen Tiefe und vermitteln ein Gef\u00fchl von Dynamik.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_right\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curve_Copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\" class=\"translation-block\">Die Kurven werden durch das Skalieren, Drehen und Zuschneiden des <strong>Chip-Icons<\/strong> gemacht. Die Gr\u00f6sse, die Drehung und der Beschneidungsfaktor sind dir \u00fcberlassen, aber achte darauf, nicht zu viel vom Icon zu zeigen. Es sollte wie abstrakte Kurven und Streifen aussehen, nicht wie das eigentliche Symbol.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Howto.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Die Kurven werden immer auf einem Hintergrund platziert. Der Hintergrund verwendet denselben Farbverlauf wie die Kurven, allerdings in einer anderen Richtung.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_590c71c2\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Brandguide.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_4076faf9 inner_column_centered has_text_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><p>Die Richtung der Farbverl\u00e4ufe ist nicht in Stein gemeisselt. Du kannst sie bei jedem neuen Entwurf frei \u00e4ndern und sie sogar animieren. So bleiben die Kurven lebendig und frisch.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73c9dc32\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Gradient-Direction.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Du musst nicht den ganzen Farbverlauf von Anfang bis Ende nutzen. Du kannst auch nur einen Teil davon \u201cheranzoomen\u201d. So wird unsere Farbpalette noch gr\u00f6\u00dfer, und die Farben bleiben trotzdem erkennbar.<\/p>\n<p>Achte aber darauf, dass er noch als Farbverlauf zu erkennen ist. Nimm nicht einen Teil, der so klein ist, dass er wie eine einzige Farbe aussieht.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none ratio_3x2 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Design_Gradient_Intensity.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Die Kurven sind nicht obligatorisch - manchmal ist weniger mehr. Vermeide es, sie auf kleineren Elementen wie Schaltfl\u00e4chen oder kleinen Bildern zu verwenden.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"makingnewcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Neue Farben<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Die Highlight-Farbpalette ist so konzipiert, dass sie gut zusammen und in vielen verschiedenen Kontexten funktioniert. Aber wenn kein Farbverlauf f\u00fcr dein spezielles Design geeignet ist, kannst du deinen eigenen erstellen.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Die Erstellung neuer Farbverl\u00e4ufe ist besonders n\u00fctzlich, wenn du eine Headline mit Bildern kombinierst. In diesem Beispiel wird ein benutzerdefinierter Farbverlauf f\u00fcr die Headline verwendet, der perfekt zu dem Bild passt.<\/p>\n<p>Die Farben wurden durch Sampling des Bildes und anschliessendes Erh\u00f6hen der S\u00e4ttigung und Helligkeit erstellt. So f\u00fcgt sich der neue Farbverlauf in die bestehende Farbpalette ein.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Bei der Erstellung neuer Farben gibt es ein paar Regeln:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">\u00dcbertreibe es nicht! Versuche, dich an die genehmigte Farbpalette zu halten und nimm nur dann neue Farben, wenn es n\u00f6tig ist.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Erstelle keinen neuen Farbverlauf, der sich zu sehr an einen bestehenden anlehnt. Wenn eine bestehende Farbe funktioniert, bleib bei ihr.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Bleibe Ton in Ton. Gehe nicht von Rot zu Blau, sondern von Hellrot zu Mittelrot.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Halte die Werte im Einklang mit den vorhandenen Farbverl\u00e4ufen. Mach keine zu ges\u00e4ttigten, ged\u00e4mpften, hellen oder dunklen Farben.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"corecolorprinciples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Grund\u00adle\u00adgen\u00adde Farb\u00adprin\u00adzip&shy;ien<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"translation-block\">Wenn du ein neues Layout entwirfst, hast du die Wahl zwischen der Verwendung eines <strong>schwarzen<\/strong> oder eines <strong>weissen Hintergrunds<\/strong>. Ein weisser Hintergrund sieht sauber, offen und einladend aus. Ein schwarzer Hintergrund erinnert an Technik und wirkt cool und elegant. W\u00e4hle den Hintergrund, der f\u00fcr dein Projekt, deine Botschaft und dein Zielpublikum am besten geeignet ist.<\/p>\n<p>Egal f\u00fcr welche du dich entscheidest, verwende eine Highlight-Farbe, um das Layout aufzulockern, bestimmte Informationen hervorzuheben, das Auge zu lenken oder einen Punkt zu betonen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_BlackandWhite-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Wenn du Layouts mit mehreren Seiten erstellst, solltest du nicht wild von einer Farbe zur n\u00e4chsten springen. Strukturiere dein Design in <strong>Themen<\/strong> oder oben rechts auf <strong>Kapitel<\/strong>und ordne jedem eine eigene Farbe zu. Bleibe innerhalb jedes Kapitels bei dieser Farbe. Das sorgt f\u00fcr Konsistenz und verhindert, dass die Seiten un\u00fcbersichtlich aussehen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_Chapters-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Du kannst Farben f\u00fcr Hintergr\u00fcnde, Titel, Icons oder jedes andere Element verwenden, bei dem ein Hauch von Farbe angebracht ist.<\/p>\n<p>Um ein sauberes und koh\u00e4rentes Design zu erhalten, <strong>niemals mischen<\/strong> <strong>verschiedene Farben<\/strong> auf derselben Seite, ausser wenn es f\u00fcr funktionale Elemente (wie Fehlermeldungen oder Warnungen) notwendig ist.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_2e7ac7fc has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_DosDonts-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_41e4e5b6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Don'ts<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bitte vermeide die folgenden Fehler.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Verwende keine unterschiedlichen Farben im selben Layout.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Verwende die Kurven nicht ohne einen Hintergrund.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Verwende die Kurven nicht auf einem Hintergrund mit einer anderen Farbe.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Zeig nicht zu viel vom Chip-Icon.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_cc561f0d\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_8.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Kombiniere einen Farbverlauf nicht mit einer anderen Farbe.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Erstelle keine neuen Farbverl\u00e4ufe, die die Regeln brechen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Verwende keine Farben f\u00fcr Zeichen oder ganze Textbl\u00f6cke.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_7.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Verwende immer Farbverl\u00e4ufe, es sei denn, es ist nicht anders m\u00f6glich.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Beispiele<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Dies sind einige Beispiele f\u00fcr die Verwendung von Farben und Kurven. Beachte die Unterschiede in der Gr\u00f6sse, dem Beschneidungsfaktor, der Drehung und dem Farbverlauf der Kurven.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_1\" style=\"--item-ratio:0.66667;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-4535 attachment type-attachment status-inherit hentry\" data-id=\"4535\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4536 attachment type-attachment status-inherit hentry\" data-id=\"4536\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4537 attachment type-attachment status-inherit hentry\" data-id=\"4537\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4538 attachment type-attachment status-inherit hentry\" data-id=\"4538\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4539 attachment type-attachment status-inherit hentry\" data-id=\"4539\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4540 attachment type-attachment status-inherit hentry\" data-id=\"4540\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return 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