{"id":558,"date":"2024-07-30T08:53:57","date_gmt":"2024-07-30T08:53:57","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=558"},"modified":"2025-12-01T09:53:27","modified_gmt":"2025-12-01T09:53:27","slug":"typography","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/de\/branding\/typography\/","title":{"rendered":"Typografie"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto width_custom type_sticky\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_typography\" class=\"menu\"><li id=\"menu-item-3594\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3594\"><a href=\"https:\/\/smart-chip.com\/de\/branding\/\">&lt; \u00dcbersicht<\/a><\/li><li id=\"menu-item-3577\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3577\"><a href=\"#typeface\">Schrift&shy;art<\/a><\/li><li id=\"menu-item-3578\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3578\"><a href=\"#headines-supporting\">Headlines &amp; Begleittext<\/a><\/li><li id=\"menu-item-3579\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3579\"><a href=\"#headline-styles\">Textstile f\u00fcr Headlines<\/a><\/li><li id=\"menu-item-3580\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3580\"><a href=\"#supporting-text\">Textstile f\u00fcr Begleittext<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small width_custom\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h1>Typo\u00adgra&shy;fie<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Die Typografie ist der Schl\u00fcssel zur Smart Chip Marke. Sie pr\u00e4gt, wie Menschen unsere Botschaft sehen und verstehen. Die konsequente Verwendung unseres Schriftbildes sorgt f\u00fcr Klarheit und st\u00e4rkt die Wiedererkennung, was vor allem mit unserem flexiblen und sich weiterentwickelnden visuellen Stil wichtig ist.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Manrope\"><span class=\"w-btn-label\">Font herunterladen<\/span><i class=\"fas fa-arrow-down\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_683957f4 height_auto width_custom\" style=\"--site-content-width:1000px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_3x2\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/Typ_bg.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_927ba7a4 height_large width_custom\" style=\"--site-content-width:1000px;\" id=\"typeface\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Schrift&shy;art<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Gute Lesbarkeit und Vielseitigkeit sind die obersten Priorit\u00e4ten bei der Schriftauswahl. Unsere Hausschrift ist <strong>Manrope<\/strong>, sowohl in gedruckter Form als auch auf digitalen Ger\u00e4ten.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6810a0fe\"><div class=\"wpb_wrapper\"><p>Manrope Regular<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_bbfe6691\"><div class=\"wpb_wrapper\"><p>Manrope Bold<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_9149b5c0\"><div class=\"wpb_wrapper\"><p>Manrope ExtraBold<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_72fc42ef height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"headines-supporting\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><h3>Head\u00adlines &amp; Begleit&shy;text<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><p>Wir unterscheiden zwischen zwei Anwendungsbereichen f\u00fcr unsere typografischen Regeln: <strong>Head&shy;lines<\/strong> und <strong>Begleittext.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;--laptops-columns-gap:1rem;--tablets-columns-gap:1rem;--mobiles-columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"850\" height=\"1020\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Headline_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Head&shy;lines<\/strong> sind die grossen Titel auf Postern, Plakaten, Bannern und mehr. Sie sollen Aufmerksamkeit erregen und die Leute dazu bringen, stehen zu bleiben, hinzuschauen und sich zu erinnern.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8e16b1ab\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1837\" height=\"2205\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_SupportingText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Begleittext<\/strong> ist alles, was \u00fcber die Headline hinausgeht. Nachdem die Headline die Aufmerksamkeit erregt hat, liefert der Begleittext die Details.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8a398476 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"headline-styles\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_99178c18\"><div class=\"wpb_wrapper\"><h3>Head&shy;lines<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Headlines sind daf\u00fcr gemacht, flexibel zu sein. Ihre Gr\u00f6sse ist nicht in Stein gemeisselt und h\u00e4ngt stattdessen vom Rasterlayout, der Gr\u00f6sse des Containers und mehr ab. Mehr dar\u00fcber erf\u00e4hrst du in dem Abschnitt \u00fcber <a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\">Layouts<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Headlines_Examples_static.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Schriftst\u00e4rke<\/h6>\n<p>Headlines werden in der Regel in <b>Manrope Regular<\/b> gesetzt. <strong>Manrope Regular.<\/strong><\/p>\n<p class=\"translation-block\">Wenn du eine Headline \u00fcber ein Bild legst, kannst du f\u00fcr mehr Kontrast <b>Manrope Bold<\/b> oder <b>Extra Bold<\/b> verwenden.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_Weight.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Farbe<\/h6>\n<p>Du kannst einen Teil der Headline mit einem Farbverlauf aus der Farbpalette hervorheben. Das kann ein ganzer Satz oder einzelne W\u00f6rter sein, aber niemals die ganze Headline. Verwende die Farbe, um einen Punkt zu betonen.<\/p>\n<p>W\u00e4hle einen Farbverlauf, der das Bild erg\u00e4nzt. Er kann entweder eine dominante Farbe im Bild widerspiegeln, ein auff\u00e4lliges Detail aufgreifen oder einfach zur Stimmung passen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_1\" style=\"--item-ratio:0.66667;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-3551 attachment type-attachment status-inherit hentry\" data-id=\"3551\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3552 attachment type-attachment status-inherit hentry\" data-id=\"3552\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3553 attachment type-attachment status-inherit hentry\" data-id=\"3553\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3554 attachment type-attachment status-inherit hentry\" data-id=\"3554\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3555 attachment type-attachment status-inherit hentry\" data-id=\"3555\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Zur\\u00fcck&quot;,&quot;next&quot;:&quot;Weiter&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Achte auf einen m\u00f6glichst hohen Kontrast und gute Lesbarkeit, wenn du eine Headline auf einem Bild platzierst.<\/p>\n<p>Zwinge keine Farbe in den Text - wenn der Hintergrund unruhig ist, sollte der gesamte Text schwarz oder weiss bleiben, um so klar und lesbar wie m\u00f6glich zu sein. Verwende farbigen Text nur, wenn er auf einem ausreichend ruhigen Hintergrund platziert ist.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner ratio_3x2\" id=\"us_grid_2\" style=\"--item-ratio:0.66667;\"><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-5064 attachment type-attachment status-inherit hentry\" data-id=\"5064\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5065 attachment type-attachment status-inherit hentry\" data-id=\"5065\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5066 attachment type-attachment status-inherit hentry\" data-id=\"5066\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Zur\\u00fcck&quot;,&quot;next&quot;:&quot;Weiter&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Zeilenabstand &amp; Laufweite<\/h6>\n<p>Der Zeilenabstand f\u00fcr Headlines entspricht in der Regel der Gr\u00f6sse der Headline. Eine Schriftgr\u00f6sse von 50 pt ergibt einen Zeilenabstand von 50 pt, als Beispiel.<\/p>\n<p>Wir lassen die Laufweite bei 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_LeadingTracking.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"supporting-text\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Begleit&shy;text<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Begleittext sind alle Texte neben der Headline - Textzeilen, CTAs und mehr. Wie der Name schon sagt, ist der Begleittext dazu da, die Headline zu begleiten und zu unterst\u00fctzen. Er ist nicht dazu da, die Aufmerksamkeit auf sich zu ziehen - das ist die Aufgabe der Headline. Stattdessen soll er zus\u00e4tzliche Informationen so klar wie m\u00f6glich vermitteln.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Absatzstile<\/h6>\n<p>Es gibt vier Absatzformate f\u00fcr Begleittext. Sie sind so gestaltet, dass sie eine maximale Lesbarkeit und eine klare Hierarchie gew\u00e4hrleisten und den Inhalt so leicht wie m\u00f6glich lesbar machen.<\/p>\n<p>Begleittext wird immer linksb\u00fcndig ausgerichtet.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Haupttitel<\/strong> sind die grossen, aufmerksamkeitserregenden Titel. Sie sind kurz (in der Regel nicht l\u00e4nger als f\u00fcnf W\u00f6rter) und es sollte nur einen pro Seite geben.<\/p>\n<p>Haupttitel verwenden <strong>Manrope Bold <\/strong>oder oben rechts auf <strong>Extra Bold<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_MainTitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Untertitel<\/strong> werden verwendet, um Inhalte in Abschnitte zu gliedern und so die Navigation in den Informationen zu erleichtern. Du kannst sie auch verwenden, um wichtige Punkte hervorzuheben oder um auf wichtige Informationen aufmerksam zu machen.<\/p>\n<p>Untertitel verwenden immer <strong>Manrope Bold<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_Subtitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Lauftext<\/strong> ist der Standardstil f\u00fcr Text.<\/p>\n<p class=\"translation-block\">Lauftext verwendet <strong>Manrope Regular<\/strong>, aber andere Schriftschnitte sind erlaubt, um Teile des Textes hervorzuheben, einen Punkt zu betonen und die Informationen so deutlich wie m\u00f6glich zu machen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_BodyText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Kleingedrucktes<\/strong> sind Fusszeilen, Haftungsausschl\u00fcsse und alles andere, was vorhanden sein muss, aber nicht im Vordergrund stehen soll.<\/p>\n<p>Wie beim Lauftext sind alle Schriftschnitte erlaubt, wobei <strong>Manrope Regular<\/strong> der Standard ist.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_SmallPrint.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Gr\u00f6ssen<\/h6>\n<p class=\"translation-block\">Verwende die Gr\u00f6sse des <strong>Lauftextes<\/strong> als Richtwert f\u00fcr die anderen Gr\u00f6ssen. Die Standardgr\u00f6sse f\u00fcr Lauftexte ist <strong>10pt<\/strong> (Druck) oder <strong>18px\/1.12rem<\/strong> (Bildschirm).<\/p>\n<p><strong>Untertitel<\/strong> sind <strong>zweimal<\/strong> so gross. Das bedeutet einen Standardwert von 20pt (Druck) oder 36px\/2,24rem (Bildschirm).<\/p>\n<p><strong>Haupttitel<\/strong> sind zwischen <strong>3 bis 4,5<\/strong> mal so gross, also 30 bis 45 pt (Druck) oder 54 bis 81 px\/3,36 bis 5,3 pm (Bildschirm). W\u00e4hle eine Gr\u00f6sse, die am besten zu deiner Textmenge passt.<\/p>\n<p><strong>Kleingedrucktes<\/strong> ist <strong>0,6 bis 0,8<\/strong> mal so gross.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Sizes.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Zeilenabstand &amp; Laufweite<\/h6>\n<p><strong>Haupttitel<\/strong> und <strong>Untertitel <\/strong>verwenden einen Zeilenabstand von 100%.<\/p>\n<p><strong>Lauftext<\/strong> bekommt etwas mehr Spielraum mit einem Zeilenabstand von 130%.<\/p>\n<p>Die Laufweite ist immer 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Leading.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Farbe<\/h6>\n<p><strong>Titel, Untertitel<\/strong> und <strong>Lauftext<\/strong> sind entweder 100% <strong>schwarz<\/strong> oder oben rechts auf <strong>weiss<\/strong>, abh\u00e4ngig von der Farbe des Hintergrunds.<\/p>\n<p><strong>Kleingedrucktes <\/strong>ist in <strong>70% Helligkeit<\/strong> auf hellen Hintergr\u00fcnden oder <strong>30% Helligkeit<\/strong> auf dunklen Hintergr\u00fcnden gesetzt.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Colors.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Wie bei den Headlines kannst du auch bei den Haupttiteln und Untertiteln eine Farbe aus der Farbpalette w\u00e4hlen, um W\u00f6rter oder S\u00e4tze hervorzuheben.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_Typo_Color-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Zeilenumbr\u00fcche<\/h6>\n<p>Verwende Zeilenumbr\u00fcche zum Auflockern der <strong>Haupttitel<\/strong> und <strong>Untertitel<\/strong>. Das macht sie kompakter und gibt dem ganzen Text mehr Raum zum Atmen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_LineBreaks.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Titell\u00e4nge<\/h6>\n<p class=\"translation-block\">Halte <strong>Haupttitel<\/strong> kurz. Sie sollten pr\u00e4gnant sein und die Aufmerksamkeit mit nur wenigen W\u00f6rtern, in der Regel nicht mehr als f\u00fcnf, fesseln. Wenn dein Titel l\u00e4nger ist, sollte er wahrscheinlich stattdessen ein Untertitel sein.<\/p>\n<p>Auf einer typischen Seite gibt es <strong>nur einen Haupttitel.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_TitleLength.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Zeilenl\u00e4ngen<\/h6>\n<p>Unterteile langen Lauftext in zwei Spalten, aber nicht mehr. So bleiben die Zeilenl\u00e4ngen \u00fcberschaubar. Ziele auf<strong> 45 bis 75 Zeichen<\/strong> (einschliesslich Leerzeichen und Satzzeichen) pro Zeile.<\/p>\n<p><strong>Haupttitel<\/strong> und <strong>Untertitel<\/strong> \u00fcberspannen immer die Spalten.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_ColumnSpan.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Beispiele<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Dies sind einige Beispiele daf\u00fcr, wie du unterst\u00fctzenden Text verwenden und ihn mit Bildern und grafischen Elementen kombinieren kannst.<\/p>\n<p>Beispiele f\u00fcr Headlines findest du im Abschnitt \u00fcber <a href=\"https:\/\/smart-chip.com\/de\/branding\/layouts\/\">Layouts<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-gallery us_custom_7dae5cc3 fit_cover type_masonry with_isotope ratio_auto count_6\" style=\"--columns:3;--items-gap:15px;\"><div class=\"w-gallery-list\"><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-300x223.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-16x12.webp 16w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-539x400.webp 539w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-400x297.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-200x148.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1.webp 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4-.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-300x188.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-600x375.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-400x250.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-200x125.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532.webp 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small width_custom\" style=\"--site-content-width:1000px;\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Don'ts<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bitte vermeide die folgenden Fehler.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Achte darauf, dass die Buchstabenabst\u00e4nde nicht zu eng sind.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Achte darauf, dass die Buchstabenabst\u00e4nde nicht zu locker sind.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Verwende keine anderen Schriftarten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73fad219\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Verwende nicht alle Gro\u00dfbuchstaben.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Richte den Text nicht rechtsb\u00fcndig aus.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">F\u00fcge keine Effekte wie Schlagschatten oder Konturen hinzu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" 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