{"id":3900,"date":"2025-01-23T13:11:02","date_gmt":"2025-01-23T13:11:02","guid":{"rendered":"https:\/\/smart-chip.com\/?page_id=3900"},"modified":"2026-06-12T14:48:25","modified_gmt":"2026-06-12T14:48:25","slug":"imagery","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/es\/branding\/imagery\/","title":{"rendered":"Im\u00e1genes"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_imagery\" class=\"menu\"><li id=\"menu-item-3996\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3996\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">&lt; Resumen<\/a><\/li><li id=\"menu-item-3997\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3997\"><a href=\"#visual-styles\">Estilos visuales<\/a><\/li><li id=\"menu-item-3998\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3998\"><a href=\"#images\">Im\u00e1genes<\/a><\/li><li id=\"menu-item-3999\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3999\"><a href=\"#closeups\">Primeros planos<\/a><\/li><li id=\"menu-item-4000\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4000\"><a href=\"#examples\">Ejemplos<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small\" id=\"intro\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_6556fba6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Im\u00e1genes<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Smart Chip se centra en los pagos sobre la marcha. No es para comprar por Internet, sino que est\u00e1 pensado para que puedas hacer compras r\u00e1pidas y sencillas mientras disfrutas de tu d\u00eda a d\u00eda. Nuestro estilo visual refleja esto en la elecci\u00f3n de nuestras im\u00e1genes, en las que aparecen personas activas y desenfadadas disfrutando de momentos llenos de color. A esto se suman primeros planos de sus manos, que muestran el Smart Chip y sus funciones.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_611b6d5c height_auto\" id=\"hero\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Imagery.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_72fc42ef height_small\" id=\"visual-styles\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_3eb0971e\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_99178c18\"><div class=\"wpb_wrapper\"><h3>Estilos visuales<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Usamos dos estilos visuales principales, cada uno con sus propias ventajas. Puedes combinarlos como quieras en tu dise\u00f1o.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;--laptops-columns-gap:1rem;--tablets-columns-gap:1rem;--mobiles-columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Guidelines_Imagery_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Fotograf\u00eda <\/strong>que muestran a personas o productos. El cl\u00e1sico: te resulta familiar y lo reconoces al instante.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8e16b1ab\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Guidelines_Imagery_2_m.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Primeros planos <\/strong>presumir del Smart Chip o de sus funciones. informar sobre el Smart Chip o sus funciones.<strong><br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium\" id=\"images\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_497150fa\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Im\u00e1genes<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Nuestro elenco muestra c\u00f3mo Smart Chip te hace la vida m\u00e1s f\u00e1cil, con una amplia gama de personajes variados y a la \u00faltima. Para que todo tenga coherencia y sea f\u00e1cilmente reconocible, seguimos unas pautas claras a la hora de elegir las im\u00e1genes, centr\u00e1ndonos en el estilo adecuado, la energ\u00eda y el ambiente general.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>S\u00e9 t\u00fa mismo<\/h6>\n<p>Nuestras im\u00e1genes se basan en la vida real. Evita las expresiones faciales exageradas, las situaciones demasiado artificiales y la iluminaci\u00f3n de estudio poco natural.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Que quede claro<\/h6>\n<p>Nuestras im\u00e1genes se caracterizan por su claridad y nitidez: im\u00e1genes sencillas y limpias que llaman la atenci\u00f3n sin parecer recargadas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_5.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>No seas aburrido<\/h6>\n<p>Smart Chip es emocionante, nunca aburrido. Piensa en c\u00f3mo puedes mostrar las actividades cotidianas de formas originales y creativas que llamen la atenci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_7.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Colores vivos<\/h6>\n<p>Smart Chip hace que la vida sea m\u00e1s f\u00e1cil y divertida, y eso lo reflejamos con colores llamativos y alegres: nunca con im\u00e1genes apagadas o desaturadas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Paleta limitada<\/h6>\n<p>Evita las im\u00e1genes con demasiados colores que choquen entre s\u00ed. Unos pocos colores, pero intensos, hacen que el sujeto destaque y mantienen el enfoque claro.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Perspectivas \u00fanicas<\/h6>\n<p>Busca una perspectiva \u00fanica: una vista a\u00e9rea o un plano desde abajo pueden hacer que una imagen resulte m\u00e1s cautivadora al instante.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Var\u00eda tus tiros<\/h6>\n<p>Utiliza una gran variedad de planos, desde espectaculares planos generales que crean la atm\u00f3sfera hasta primeros planos extremos que resaltan hasta el m\u00e1s m\u00ednimo detalle. El contraste hace que todo resulte din\u00e1mico y atractivo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_8.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Productos<\/h6>\n<p>Todas esas reglas tambi\u00e9n se aplican a las fotos de productos. Busca fotos interesantes, nunca aburridas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_6.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium\" id=\"closeups\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_497150fa\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Primeros planos<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>El Smart Chip es peque\u00f1o y casi invisible, incluso en planos medios. Por eso, usamos primeros planos de las manos para resaltar el chip y mostrar exactamente c\u00f3mo funciona.<\/p>\n<p>Los primeros planos los encontrar\u00e1s en el <a href=\"https:\/\/shared-assets.adobe.com\/link\/4f0b3763-6c0b-45aa-6525-a529474a4f38\">Biblioteca CC de Smart Chip<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Manos que cuentan una historia<\/h6>\n<p>Las manos, con sus posturas y accesorios, cuentan una historia sobre la persona a la que pertenecen, representan diferentes tipos de cuerpo y tienen una gran variedad de tonos de piel. Nuestro elenco es tan diverso como las formas en las que puedes usar el Smart Chip.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Imagery_Guidelines_Closeup_4-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Antecedentes<\/h6>\n<p>Los primeros planos se pueden colocar sobre un fondo natural o sobre un fondo de color.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_CloseUp_BG-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Colores<\/h6>\n<p>La mayor\u00eda de los primeros planos est\u00e1n disponibles tanto con iluminaci\u00f3n neutra como con iluminaci\u00f3n de colores. Las versiones con iluminaci\u00f3n de colores son especialmente \u00fatiles como fondo en dise\u00f1os a todo p\u00e1gina.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Imagery_Guidelines_Closeup_3-1-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Procura usar los primeros planos sobre un fondo que combine con el color. Que sea tono sobre tono.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Imagery_Guidelines_Closeups_Color_Dont.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Smart Chips visibles e invisibles<\/h6>\n<p>Hay mucha gente que quiere presumir con orgullo de su Smart Chip, pero otros prefieren un estilo m\u00e1s discreto. Para demostrar que existe esta opci\u00f3n, muestra de vez en cuando primeros planos en los que no se vea el Smart Chip.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_SCYesNo-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Ejemplos<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-4529 attachment type-attachment status-inherit hentry\" data-id=\"4529\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4531 attachment type-attachment status-inherit hentry\" data-id=\"4531\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4527 attachment type-attachment status-inherit hentry\" data-id=\"4527\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4528 attachment type-attachment status-inherit hentry\" data-id=\"4528\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4530 attachment type-attachment status-inherit hentry\" data-id=\"4530\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Siguiente&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"nav_bottom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">Directrices de marca<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\">Colores<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\">Tipograf\u00eda<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\">Puntuaciones<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\">Dise\u00f1os<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\">Im\u00e1genes<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li:not(:last-child){margin:0 0 var(--main-gap,1.5rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3900","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagery - Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagery - Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" 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