{"id":526,"date":"2024-07-30T07:41:15","date_gmt":"2024-07-30T07:41:15","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=526"},"modified":"2026-08-14T07:02:30","modified_gmt":"2026-08-14T07:02:30","slug":"branding","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/es\/branding\/","title":{"rendered":"Directrices de marca"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_e8758f2d hide_on_mobiles height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_ee632a44 has_text_color layout_hor spread style_links not_responsive has_text_align_on_mobiles us_menu_1\" style=\"--main-gap:1.3rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-black);--main-hover-color:var(--color-content-secondary);--main-active-color:var(--color-black);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">Directrices de marca<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\">Colores<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\">Tipograf\u00eda<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\">Puntuaciones<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\">Dise\u00f1os<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\">Im\u00e1genes<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c93d500f height_medium with_video\"><div id=\"us_bg_video_t3fa\" class=\"l-section-video\"><script id=\"us_bg_video_t3fa-script\">!function(w){var node = document.getElementById( 'us_bg_video_t3fa' ), mq = w.matchMedia( '(max-width:200px)' );if ( mq.matches ) { node.remove() }}(window);<\/script><style>@media (max-width:200px){#us_bg_video_t3fa{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Guidelines_b_1.mp4\" \/><\/video><\/div><div class=\"l-section-overlay\" style=\"background:rgba(0,0,0,0.15)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_d371703a has_text_color\"><div class=\"wpb_wrapper\"><p>Marca<br \/>\nDirectrices<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:3rem;--custom-columns:2fr 1fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_5562c5f6 has_text_color\"><div class=\"wpb_wrapper\"><p>Smart Chip hace que los pagos sobre la marcha sean m\u00e1s c\u00f3modos y sin complicaciones. En resumen: m\u00e1s divertidos. Nuestra imagen de marca lo refleja con colores llamativos, im\u00e1genes atractivas y una tipograf\u00eda limpia.<\/p>\n<p>Si sigues estas pautas de dise\u00f1o, ayudas a que la marca Smart Chip mantenga su coherencia y sea f\u00e1cilmente reconocible. Prestar atenci\u00f3n a los detalles es realmente importante: nos ayuda a crear una marca s\u00f3lida y memorable que conecte con nuestro p\u00fablico.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_aa6a2b0c has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Para conseguir material de imagen de marca actualizado, sigue el<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_3 us_custom_41104a16 icon_atright\" href=\"https:\/\/shared-assets.adobe.com\/link\/4f0b3763-6c0b-45aa-6525-a529474a4f38\"><span class=\"w-btn-label\">Biblioteca Smart Chip CC<\/span><i class=\"fas fa-cloud-upload-alt\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Colors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column background_inside_text\"><div class=\"wpb_wrapper\"><h4>Colores<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\"><span class=\"w-btn-label\">Pautas de color<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Enlace\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Poster_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Posters_2-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\"><span class=\"w-btn-label\">Pautas de color<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Typography\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Tipograf\u00eda<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_right hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\"><span class=\"w-btn-label\">Pautas tipogr\u00e1ficas<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/SC_Ad_Mockup.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Enlace\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"900\" height=\"1080\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Manrope.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"2134\" height=\"2560\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/PoleBanners_m-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\"><span class=\"w-btn-label\">Pautas tipogr\u00e1ficas<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Marks\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Puntuaciones<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\"><span class=\"w-btn-label\">Pautas de calificaci\u00f3n<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 hide_on_default hide_on_laptops hide_on_tablets align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_anim_5x6_s.mp4\" \/><\/video><\/div><\/div><div class=\"w-image us_custom_73c9dc32 hide_on_mobiles has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Banner_1_n.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Enlace\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/App_Icon_copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 hide_on_default hide_on_laptops hide_on_tablets has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"661\" height=\"794\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Wordmark_Banner.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-video us_custom_73c9dc32 hide_on_mobiles align_none has_border_radius\" style=\"aspect-ratio:5 \/ 6;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Logo_anim_5x6_s.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\"><span class=\"w-btn-label\">Pautas de calificaci\u00f3n<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Layouts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Dise\u00f1os<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\"><span class=\"w-btn-label\">Pautas de maquetaci\u00f3n<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/webm\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Layouts.webm\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Enlace\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"850\" height=\"1020\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Layout_Head.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Layout_Example.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\"><span class=\"w-btn-label\">Pautas de maquetaci\u00f3n<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8774e72d height_auto\" id=\"Art Direction\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Im\u00e1genes<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left hide_on_mobiles\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\"><span class=\"w-btn-label\">Directrices sobre im\u00e1genes<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_small\"><\/div><div class=\"g-cols wpb_row us_custom_eeb09461 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container has-link\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Imagery.mp4\" \/><\/video><\/div><\/div><\/div><a href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\" class=\"vc_column-link smooth-scroll\" aria-label=\"Enlace\"><\/a><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_left\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/AD_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/AD_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\"><span class=\"w-btn-label\">Directrices sobre im\u00e1genes<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"Nav\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_eecd5a9b layout_hor spread style_links has_text_align_on_mobiles us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-content-heading);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">Directrices de marca<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/colors\/\">Colores<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/typography\/\">Tipograf\u00eda<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/marks\/\">Puntuaciones<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\">Dise\u00f1os<\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/imagery\/\">Im\u00e1genes<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li:not(:last-child){margin:0 0 var(--main-gap,1.5rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Directrices de marca: Colores, tipograf\u00eda, logotipos, maquetaci\u00f3n, im\u00e1genes. Directrices de marca: Smart Chip hace que los pagos sobre la marcha sean m\u00e1s c\u00f3modos y sin complicaciones. En resumen: m\u00e1s divertidos. Nuestra identidad de marca lo plasma con colores llamativos, im\u00e1genes atractivas y una tipograf\u00eda limpia. Si sigues estas directrices de dise\u00f1o, ayudar\u00e1s a que la marca Smart Chip mantenga su coherencia y sea f\u00e1cilmente reconocible. Prestar atenci\u00f3n a los detalles realmente...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-526","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Guidelines \u2014 Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Guidelines \u2014 Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/es\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T07:02:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smart-chip.com\\\/branding\\\/\",\"url\":\"https:\\\/\\\/smart-chip.com\\\/branding\\\/\",\"name\":\"Brand Guidelines \u2014 Smart Chip\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smart-chip.com\\\/#website\"},\"datePublished\":\"2024-07-30T07:41:15+00:00\",\"dateModified\":\"2026-08-14T07:02:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smart-chip.com\\\/branding\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smart-chip.com\\\/branding\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smart-chip.com\\\/branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smart-chip.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Guidelines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smart-chip.com\\\/#website\",\"url\":\"https:\\\/\\\/smart-chip.com\\\/\",\"name\":\"Smart Chip - 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