{"id":556,"date":"2024-07-30T08:53:40","date_gmt":"2024-07-30T08:53:40","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=556"},"modified":"2026-06-12T14:48:31","modified_gmt":"2026-06-12T14:48:31","slug":"colors","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/es\/branding\/colors\/","title":{"rendered":"Colores"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_colors\" class=\"menu\"><li id=\"menu-item-3529\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3529\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">&lt; Resumen<\/a><\/li><li id=\"menu-item-3499\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3499\"><a href=\"#primarycolors\">Colores primarios<\/a><\/li><li id=\"menu-item-3501\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3501\"><a href=\"#highlightcolors\">Colores destacados<\/a><\/li><li id=\"menu-item-3510\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3510\"><a href=\"#gradientscurves\">Degradados y curvas<\/a><\/li><li id=\"menu-item-3504\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3504\"><a href=\"#makingnewcolors\">Crear nuevos colores<\/a><\/li><li id=\"menu-item-3505\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3505\"><a href=\"#corecolorprinciples\">Principios b\u00e1sicos del color<\/a><\/li><li id=\"menu-item-3685\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3685\"><a href=\"#donts\">Lo que no debes hacer<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Colores<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La paleta de colores de Smart Chip refleja su personalidad divertida y din\u00e1mica. Nuestros colores principales \u2014el blanco y el negro\u2014 crean una base atrevida y atemporal. Los colores de contraste aportan flexibilidad y vitalidad, lo que nos ayuda a adaptarnos a diferentes estados de \u00e1nimo y contextos, sin dejar de mantener un aspecto fresco y coherente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"\/wp-content\/uploads\/2024\/08\/SC_ChipIcon.zip\"><span class=\"w-btn-label\">Descargar el icono del chip<\/span><i class=\"material-icons\">descargar<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_710cf0a2 height_medium with_video\"><div id=\"us_bg_video_w1b7\" class=\"l-section-video\"><script id=\"us_bg_video_w1b7-script\">!function(w){var node = document.getElementById( 'us_bg_video_w1b7' );if ( w.innerWidth <= 300 ) { node.remove() }}(window);<\/script><style>@media(max-width:300px){#us_bg_video_w1b7{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"primarycolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container us_custom_d5e4d060\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Colores primarios<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>La paleta de colores es <strong>Negro<\/strong> y <strong>Blanco<\/strong> junto con un <strong>Color de resaltado<\/strong>. El blanco y el negro son sencillos y garantizan el mayor contraste y legibilidad posibles. Los distintos colores de resaltado, que se muestran como un degradado lineal, aportan un toque de energ\u00eda y reflejan la forma divertida en que Smart Chip te facilita la vida.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container us_custom_bf78eca5 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Negro<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK (negro intenso)<br \/>\n<strong>60\/40\/40\/100<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#000000<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_56db024f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Blanco<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/0\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffffff te lo cuento<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0ba02535\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_9cf479d2 align_none has_border_radius\" style=\"aspect-ratio:4 \/ 7;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/HighlightColors.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"highlightcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Colores destacados<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Los colores de acento complementan y ampl\u00edan los colores principales. Son una parte fundamental de nuestra identidad visual din\u00e1mica. Los usamos para dar variedad a los dise\u00f1os y dar vida a nuestro lenguaje visual.<\/p>\n<p>Ten en cuenta el ambiente o el tono de tu dise\u00f1o a la hora de elegir un color. Cada degradado transmite una sensaci\u00f3n diferente. Por ejemplo, <strong>Morado chulo<\/strong> Es un color tranquilo, lo que lo hace ideal para temas m\u00e1s relajados. Por otro lado, <strong>Naranja intenso<\/strong> Es un color vivo y en\u00e9rgico, perfecto para contenidos din\u00e1micos o llenos de acci\u00f3n. Piensa en el mensaje que quieres transmitir y elige el color que mejor se adapte a esa historia.<\/p>\n<p>Hay una regla muy importante: no uses m\u00e1s de un color en el mismo dise\u00f1o. Cada color de resaltado debe destacar por s\u00ed solo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_2 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.6rem;\"><div class=\"wpb_column vc_column_container us_custom_20986d17 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Naranja intenso<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>0\/86\/70\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041 <\/strong>&gt; <strong>#fc3a3c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_04e0267e has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Deep Blue<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>79\/24\/6\/2 &gt; 90\/69\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#0393bc &gt; #004cd5<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_e8f426fa has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Morado chulo<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>47\/59\/0\/0<\/strong> &gt; <strong>80\/82\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#9d77c4 <\/strong>&gt;<strong> #554195<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_2d434c6c has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Cobre<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>24\/58\/86\/15<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041\u00a0<\/strong>&gt;<strong> #b26e31<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6eaa992f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Azul el\u00e9ctrico<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>65\/0\/0\/0<\/strong> &gt; <strong>70\/54\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#23c8fe <\/strong>&gt; <strong>#647cff te lo cuento<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_86c7a7cf has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Morado c\u00e1lido<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>40\/72\/0\/0 &gt; 68\/74\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#a85fa2 &gt; #6e539e<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0276c3c4 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Bonito rosa<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>5\/54\/34\/0<\/strong> &gt; <strong>0\/85\/69\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ea9091 te informo <\/strong>&gt; <strong>#ed4343<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_5be40aa1 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Verde tranquilo<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>62\/0\/92\/0<\/strong> &gt; <strong>86\/29\/88\/16<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#71b541 informo <\/strong>&gt; <strong>#197642<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_26b2c330 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Alerta Roja<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/76\/55\/0<\/strong>\u00a0&gt; <strong>0\/100\/68\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ff5a5a inform <\/strong>&gt; <strong>#e6003c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"gradientscurves\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\" id=\"gradientscurves\"><div class=\"wpb_wrapper\"><h4>Degradados y curvas<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Siempre que podemos, usamos degradados para los colores de resaltado, combinados con un elemento de dise\u00f1o central llamado el <strong>Curvas<\/strong>. Aqu\u00ed aprender\u00e1s a prepararlos y a usarlos.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h6>Curvas<\/h6>\n<p>Las curvas se usan sobre todo para los fondos. Les aportan m\u00e1s inter\u00e9s visual, profundidad y una sensaci\u00f3n de movimiento.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_right\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curve_Copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\" class=\"translation-block\">Las curvas se crean escalando, girando y recortando el <strong>icono del chip<\/strong>. La escala, la rotaci\u00f3n y el recorte los decides t\u00fa, pero no ense\u00f1es demasiado del icono. Deber\u00edan parecer curvas y rayas abstractas, no el icono en s\u00ed.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Howto.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Las curvas siempre se colocan sobre un fondo. El fondo tiene el mismo degradado que las curvas, pero en una direcci\u00f3n diferente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_590c71c2\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Brandguide.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_4076faf9 inner_column_centered has_text_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><p>La direcci\u00f3n de los degradados no es inamovible. Puedes cambiarlos como quieras en cada nuevo dise\u00f1o e incluso animarlos. As\u00ed, las curvas se mantienen vivas y frescas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73c9dc32\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Gradient-Direction.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>No hace falta que uses todo el rango del degradado de principio a fin. Puedes \u201cacercarte\u201d solo a una parte del mismo. Esto ampl\u00eda a\u00fan m\u00e1s nuestra paleta de colores sin que dejen de ser reconocibles.<\/p>\n<p>Pero aseg\u00farate de que se siga reconociendo como un degradado. No elijas una parte tan peque\u00f1a que parezca un color liso.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Design_Gradient_Intensity.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Las curvas no son obligatorias; a veces, menos es m\u00e1s. Evita usarlas en elementos m\u00e1s peque\u00f1os, como botones o im\u00e1genes peque\u00f1as.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"makingnewcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Crear nuevos colores<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La paleta de colores destacados est\u00e1 pensada para que combinen bien entre s\u00ed y se adapten a muchos contextos diferentes. Pero si ning\u00fan degradado te convence para tu dise\u00f1o concreto, puedes crear uno propio.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Crear nuevos degradados resulta especialmente \u00fatil a la hora de combinar un titular con una imagen. En este ejemplo se utiliza un degradado personalizado para el titular que encaja perfectamente con la imagen.<\/p>\n<p>Los colores se han creado tomando muestras de la imagen y aumentando despu\u00e9s la saturaci\u00f3n y el brillo. As\u00ed, el nuevo degradado encaja con la paleta de colores ya existente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Hay algunas reglas que debes tener en cuenta a la hora de crear nuevos colores:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">\u00a1No te pases! Intenta ce\u00f1irte a la paleta de colores aprobada y crea nuevos colores solo si es necesario.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No crees un nuevo degradado que se parezca demasiado a uno que ya existe. Si un color ya existente te vale, qu\u00e9date con ese.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Mant\u00e9n la gama de tonos. No pases del rojo al azul, sino del rojo vivo al rojo medio.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Mant\u00e9n los valores en consonancia con los degradados que ya hay. No los hagas demasiado saturados, apagados, claros ni oscuros.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"corecolorprinciples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Principios b\u00e1sicos del color<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"translation-block\">A la hora de dise\u00f1ar una nueva maquetaci\u00f3n, puedes elegir entre usar un <strong>fondo negro <\/strong>o un <strong>fondo blanco<\/strong>. Un fondo blanco da una sensaci\u00f3n de limpieza, amplitud y calidez. Un fondo negro evoca tecnolog\u00eda, elegancia y poder. Elige el que mejor se adapte a tu proyecto, tu mensaje y el p\u00fablico al que te diriges.<\/p>\n<p>Elijas la que elijas, usa un color de contraste para romper la monoton\u00eda del dise\u00f1o, resaltar cierta informaci\u00f3n, guiar la mirada o destacar un punto.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_BlackandWhite-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Cuando hagas dise\u00f1os de varias p\u00e1ginas, no cambies de color sin ton ni son. Organiza tu dise\u00f1o en <strong>temas<\/strong> o <strong>cap\u00edtulos<\/strong>, y asigna a cada uno su propio color. Mant\u00e9n ese color en cada cap\u00edtulo. As\u00ed te aseguras de que todo quede coherente y evitas que las p\u00e1ginas parezcan desordenadas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_Chapters-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Puedes usar colores para fondos, t\u00edtulos, iconos o cualquier otro elemento en el que quede bien un toque de color.<\/p>\n<p>Para mantener un dise\u00f1o limpio y coherente, <strong>Nunca lo mezcles<\/strong> <strong>diferentes colores<\/strong> en la misma p\u00e1gina, salvo cuando sea necesario para elementos funcionales (como mensajes de error o alertas).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_2e7ac7fc has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_DosDonts-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_41e4e5b6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Lo que no debes hacer<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Por favor, evita cometer los siguientes errores.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No uses colores diferentes en el mismo dise\u00f1o.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No uses las curvas sin fondo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No uses las curvas sobre un fondo de otro color.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No ense\u00f1es demasiado el icono del chip.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_cc561f0d\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_8.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No combines un degradado con otro color.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No crees nuevos degradados que incumplan las normas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No uses colores para las marcas ni para bloques de texto completos.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_7.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>No uses colores lisos, salvo que sea absolutamente necesario.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Ejemplos<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Estos son algunos ejemplos del uso del color y las curvas. F\u00edjate en las diferencias de escala, factor de recorte, rotaci\u00f3n y rango de gradiente de las curvas.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-4535 attachment type-attachment status-inherit hentry\" data-id=\"4535\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4536 attachment type-attachment status-inherit hentry\" data-id=\"4536\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-1024x683.webp 1024w, 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srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4538 attachment type-attachment status-inherit hentry\" data-id=\"4538\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div 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