{"id":558,"date":"2024-07-30T08:53:57","date_gmt":"2024-07-30T08:53:57","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=558"},"modified":"2026-06-12T14:50:20","modified_gmt":"2026-06-12T14:50:20","slug":"typography","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/es\/branding\/typography\/","title":{"rendered":"Tipograf\u00eda"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_typography\" class=\"menu\"><li id=\"menu-item-3594\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3594\"><a href=\"https:\/\/smart-chip.com\/es\/branding\/\">&lt; Resumen<\/a><\/li><li id=\"menu-item-3577\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3577\"><a href=\"#typeface\">Tipo de letra<\/a><\/li><li id=\"menu-item-3578\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3578\"><a href=\"#headines-supporting\">Titulares y texto de apoyo<\/a><\/li><li id=\"menu-item-3579\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3579\"><a href=\"#headline-styles\">Estilos de texto para los titulares<\/a><\/li><li id=\"menu-item-3580\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3580\"><a href=\"#supporting-text\">Estilos de texto de apoyo<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h1>Tipograf\u00eda<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La tipograf\u00eda es clave para la marca Smart Chip, ya que determina c\u00f3mo la gente ve y entiende nuestro mensaje. Con un estilo visual flexible y en constante evoluci\u00f3n, el uso coherente de nuestro tipo de letra garantiza la claridad y refuerza el reconocimiento de la marca.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Manrope\"><span class=\"w-btn-label\">Descargar fuente<\/span><i class=\"fas fa-arrow-down\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_683957f4 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/Typ_bg.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_927ba7a4 height_large\" id=\"typeface\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Tipo de letra<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La buena legibilidad y la versatilidad son las prioridades principales a la hora de elegir la tipograf\u00eda. Nuestra tipograf\u00eda corporativa es <strong>Manrope<\/strong>, tanto en papel como en dispositivos digitales.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6810a0fe\"><div class=\"wpb_wrapper\"><p>Manrope Regular<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_bbfe6691\"><div class=\"wpb_wrapper\"><p>Manrope Bold<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_9149b5c0\"><div class=\"wpb_wrapper\"><p>Manrope ExtraBold<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_72fc42ef height_small\" id=\"headines-supporting\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><h3>Titulares y texto de apoyo<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><p>Distinguimos entre dos \u00e1mbitos de aplicaci\u00f3n de nuestras normas tipogr\u00e1ficas: <strong>Titulares<\/strong> y <strong>Texto complementario.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;--laptops-columns-gap:1rem;--tablets-columns-gap:1rem;--mobiles-columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"850\" height=\"1020\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Headline_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Titulares<\/strong> Son los t\u00edtulos grandes que aparecen en carteles, vallas publicitarias, pancartas y dem\u00e1s. Su objetivo es llamar la atenci\u00f3n y hacer que la gente se pare, mire y lo recuerde.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8e16b1ab\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1837\" height=\"2205\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_SupportingText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Texto complementario<\/strong> es todo lo que viene despu\u00e9s del titular. Una vez que el titular llama la atenci\u00f3n, el texto que lo acompa\u00f1a te da los detalles.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8a398476 height_small\" id=\"headline-styles\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_99178c18\"><div class=\"wpb_wrapper\"><h3>Titulares<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Los titulares est\u00e1n pensados para ser flexibles. Su tama\u00f1o no es fijo, sino que depende de la disposici\u00f3n de la cuadr\u00edcula, el tama\u00f1o del contenedor y otros factores. Aprender\u00e1s m\u00e1s sobre ellos en la secci\u00f3n dedicada a <a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\">Dise\u00f1os<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Headlines_Examples_static.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Grosor de la fuente<\/h6>\n<p>Los titulares suelen estar escritos en <strong>Manrope Regular.<\/strong><\/p>\n<p class=\"translation-block\">Cuando pongas un titular sobre una imagen, puedes usar <strong>Manrope Bold <\/strong>o<strong> ExtraBold<\/strong> para conseguir m\u00e1s contraste.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_Weight.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Color<\/h6>\n<p>Puedes resaltar una parte del titular con un degradado de la paleta de colores. Puede ser una frase entera o solo algunas palabras, pero nunca todo el titular. Usa el color para destacar algo.<\/p>\n<p>Elige un color para el degradado que combine bien con la imagen. Puede reflejar un color dominante de la imagen, resaltar alg\u00fan detalle llamativo o simplemente ir a juego con el ambiente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-3551 attachment type-attachment status-inherit hentry\" data-id=\"3551\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3552 attachment type-attachment status-inherit hentry\" data-id=\"3552\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3553 attachment type-attachment status-inherit hentry\" data-id=\"3553\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3554 attachment type-attachment status-inherit hentry\" data-id=\"3554\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3555 attachment type-attachment status-inherit hentry\" data-id=\"3555\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Siguiente&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Cuando pongas el titular en una imagen, busca el mayor contraste y la mejor legibilidad.<\/p>\n<p>No pongas el texto en color a la fuerza: si el fondo tiene mucho detalle, todo el texto deber\u00eda ser negro o blanco para que se vea lo m\u00e1s claro y legible posible. Usa texto en color solo si est\u00e1 sobre un fondo lo suficientemente sencillo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_2\" style=\"--item-aspect-ratio:3\/2;\"><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-5064 attachment type-attachment status-inherit hentry\" data-id=\"5064\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5065 attachment type-attachment status-inherit hentry\" data-id=\"5065\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5066 attachment type-attachment status-inherit hentry\" data-id=\"5066\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Siguiente&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Liderazgo y seguimiento<\/h6>\n<p>El interlineado de los titulares suele ser igual a su tama\u00f1o. Por ejemplo, un titular con un tama\u00f1o de 50 pt tiene un interlineado de 50 pt.<\/p>\n<p>Dejamos el seguimiento en 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_LeadingTracking.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"supporting-text\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Texto complementario<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>El texto de apoyo es todo aquel que no sea el titular: p\u00e1rrafos, llamadas a la acci\u00f3n y dem\u00e1s. Como su nombre indica, est\u00e1 ah\u00ed para apoyar al titular. No est\u00e1 pensado para llamar la atenci\u00f3n \u2014esa es la funci\u00f3n del titular\u2014. En cambio, est\u00e1 dise\u00f1ado para transmitir informaci\u00f3n adicional de la forma m\u00e1s clara posible.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Estilos de p\u00e1rrafo<\/h6>\n<p>Hay cuatro estilos de p\u00e1rrafo para el texto de apoyo. Est\u00e1n pensados para garantizar la m\u00e1xima legibilidad, una jerarqu\u00eda clara y que el contenido sea lo m\u00e1s f\u00e1cil de leer posible.<\/p>\n<p>El texto complementario siempre se alinea a la izquierda.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>T\u00edtulos principales<\/strong> Son los t\u00edtulos grandes que llaman la atenci\u00f3n. Son cortos (normalmente no m\u00e1s de cinco palabras) y solo debe haber uno por p\u00e1gina.<\/p>\n<p>Uso de los t\u00edtulos principales <strong>Manrope Bold <\/strong>o <strong>Supernegrita<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_MainTitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Subt\u00edtulos<\/strong> Se usan para organizar el contenido en secciones, lo que facilita la navegaci\u00f3n por la informaci\u00f3n. Tambi\u00e9n puedes usarlas para resaltar puntos clave o para llamar la atenci\u00f3n sobre informaci\u00f3n importante.<\/p>\n<p>Los subt\u00edtulos siempre usan <strong>Manrope Bold<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_Subtitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Texto del cuerpo<\/strong> Es el estilo est\u00e1ndar para el texto.<\/p>\n<p class=\"translation-block\">El cuerpo del texto utiliza <strong>Manrope Regular<\/strong>, pero se permiten otros grosores de fuente para resaltar partes del texto, hacer hincapi\u00e9 en alg\u00fan punto y que la informaci\u00f3n quede lo m\u00e1s clara posible.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_BodyText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Letra peque\u00f1a<\/strong> Son los pies de p\u00e1gina, los avisos legales y todo lo dem\u00e1s que tiene que estar ah\u00ed, pero que no hace falta que destaque.<\/p>\n<p>Al igual que en el cuerpo del texto, se permiten todos los grosores de fuente, con <strong>Manrope Regular<\/strong> que es la norma.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_SmallPrint.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Tallas<\/h6>\n<p class=\"translation-block\">Usa el tama\u00f1o del <strong>texto del cuerpo<\/strong> como referencia para los dem\u00e1s tama\u00f1os. El tama\u00f1o predeterminado del texto del cuerpo es <strong>10 pt<\/strong> (impresi\u00f3n) o <strong>18 px\/1,12 rem<\/strong> (pantalla).<\/p>\n<p><strong>Subt\u00edtulos<\/strong> son <strong>dos veces<\/strong> del mismo tama\u00f1o. Eso significa un valor por defecto de 20 pt (impresi\u00f3n) o 36 px\/2,24 rem (pantalla).<\/p>\n<p><strong>T\u00edtulos principales<\/strong> est\u00e1n entre <strong>De 3 a 4,5<\/strong> veces m\u00e1s grande, es decir, entre 30 y 45 pt (impresi\u00f3n) o entre 54 y 81 px\/3,36 y 5,3 rem (pantalla). Elige el tama\u00f1o que mejor se adapte a la cantidad de texto que tengas.<\/p>\n<p><strong>Letra peque\u00f1a<\/strong> es <strong>de 0,6 a 0,8<\/strong> veces m\u00e1s grande.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Sizes.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Liderazgo y seguimiento<\/h6>\n<p><strong>T\u00edtulos principales<\/strong> y <strong>Subt\u00edtulos <\/strong>Usa el prefijo 100%.<\/p>\n<p><strong>Texto del cuerpo<\/strong> se gana un poco m\u00e1s de margen con un avance de 130%.<\/p>\n<p>El n\u00famero de seguimiento es siempre 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Leading.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Color<\/h6>\n<p><strong>T\u00edtulos, subt\u00edtulos<\/strong> y <strong>texto del cuerpo<\/strong> son 100% <strong>negro<\/strong> o <strong>blanco<\/strong>, dependiendo del color de fondo.<\/p>\n<p><strong>Letra peque\u00f1a <\/strong>est\u00e1 ambientada en <strong>Brillo del 70%<\/strong> sobre fondos claros o <strong>Brillo del 30%<\/strong> en los oscuros. te cuento.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Colors.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Al igual que con los titulares, puedes elegir un color de la paleta para los t\u00edtulos principales y los subt\u00edtulos. Puedes colorear todo el t\u00edtulo o solo algunas palabras.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_Typo_Color-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Saltos de l\u00ednea<\/h6>\n<p>Usa saltos de l\u00ednea para separar <strong>t\u00edtulos principales<\/strong> y <strong>subt\u00edtulos<\/strong>. As\u00ed quedan m\u00e1s compactas y el texto en su conjunto tiene m\u00e1s espacio para respirar.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_LineBreaks.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Longitud del t\u00edtulo<\/h6>\n<p class=\"translation-block\">Intenta que los <strong>t\u00edtulos principales<\/strong> sean breves. Deben ser concisos y llamar la atenci\u00f3n con solo unas pocas palabras, normalmente no m\u00e1s de cinco. Si tu t\u00edtulo es m\u00e1s largo que eso, probablemente deber\u00eda ser un subt\u00edtulo.<\/p>\n<p>En una p\u00e1gina normal, hay <strong>solo un t\u00edtulo principal.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_TitleLength.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Longitudes de l\u00ednea<\/h6>\n<p>Divide el texto del cuerpo largo en dos columnas, pero no m\u00e1s. As\u00ed se mantiene una longitud de l\u00ednea manejable. Intenta que<strong> De 45 a 75 caracteres<\/strong> (incluidos los espacios y los signos de puntuaci\u00f3n) por l\u00ednea.<\/p>\n<p><strong>T\u00edtulos principales<\/strong> y <strong>subt\u00edtulos<\/strong> siempre deben abarcar todas las columnas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_ColumnSpan.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Ejemplos<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Estos son algunos ejemplos de c\u00f3mo utilizar el texto de acompa\u00f1amiento y c\u00f3mo combinarlo con im\u00e1genes y elementos gr\u00e1ficos.<\/p>\n<p>Si quieres ver ejemplos de titulares, echa un vistazo a la secci\u00f3n sobre <a href=\"https:\/\/smart-chip.com\/es\/branding\/layouts\/\">Dise\u00f1os<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-gallery us_custom_7dae5cc3 fit_cover type_masonry with_isotope count_6\" style=\"--columns:3;--items-gap:15px;--item-aspect-ratio:1;\"><div class=\"w-gallery-list\"><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-300x223.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-16x12.webp 16w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-539x400.webp 539w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-400x297.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-200x148.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1.webp 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4-.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-300x188.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-600x375.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-400x250.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-200x125.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532.webp 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Lo que no debes hacer<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Por favor, evita cometer los siguientes errores.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No dejes el espacio entre letras demasiado estrecho.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No dejes demasiado espacio entre las letras.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No uses otras fuentes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73fad219\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No escribas todo en may\u00fasculas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No alinees el texto a la derecha.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">No a\u00f1adas efectos como sombras o contornos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type 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