{"id":556,"date":"2024-07-30T08:53:40","date_gmt":"2024-07-30T08:53:40","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=556"},"modified":"2026-08-14T07:02:30","modified_gmt":"2026-08-14T07:02:30","slug":"colors","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/fr\/branding\/colors\/","title":{"rendered":"Couleurs"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_colors\" class=\"menu\"><li id=\"menu-item-3529\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3529\"><a href=\"https:\/\/smart-chip.com\/fr\/branding\/\">&lt; Aper\u00e7u<\/a><\/li><li id=\"menu-item-3499\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3499\"><a href=\"#primarycolors\">Couleurs primaires<\/a><\/li><li id=\"menu-item-3501\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3501\"><a href=\"#highlightcolors\">Mettre en \u00e9vidence les couleurs<\/a><\/li><li id=\"menu-item-3510\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3510\"><a href=\"#gradientscurves\">D\u00e9grad\u00e9s et courbes<\/a><\/li><li id=\"menu-item-3504\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3504\"><a href=\"#makingnewcolors\">Cr\u00e9er de nouvelles couleurs<\/a><\/li><li id=\"menu-item-3505\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3505\"><a href=\"#corecolorprinciples\">Principes fondamentaux de la couleur<\/a><\/li><li id=\"menu-item-3685\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3685\"><a href=\"#donts\">\u00c0 ne pas faire<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Couleurs<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La palette de couleurs de Smart Chip refl\u00e8te sa personnalit\u00e9 amusante et dynamique. Nos couleurs principales - le noir et le blanc - cr\u00e9ent une base audacieuse et intemporelle. Les couleurs d'accentuation ajoutent de la flexibilit\u00e9 et de la vivacit\u00e9, nous aidant \u00e0 nous adapter \u00e0 des humeurs et des contextes diff\u00e9rents tout en conservant la fra\u00eecheur et la coh\u00e9sion de l'ensemble.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"\/wp-content\/uploads\/2024\/08\/SC_ChipIcon.zip\"><span class=\"w-btn-label\">T\u00e9l\u00e9charger Chip Icon<\/span><i class=\"material-icons\">t\u00e9l\u00e9charger<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_710cf0a2 height_medium with_video\"><div id=\"us_bg_video_tb26\" class=\"l-section-video\"><script id=\"us_bg_video_tb26-script\">!function(w){var node = document.getElementById( 'us_bg_video_tb26' );if ( w.innerWidth <= 300 ) { node.remove() }}(window);<\/script><style>@media(max-width:300px){#us_bg_video_tb26{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"primarycolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container us_custom_d5e4d060\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Couleurs primaires<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>La palette de couleurs est <strong>Noir<\/strong> et <strong>Blanc<\/strong> combin\u00e9e \u00e0 une <strong>Couleur de mise en \u00e9vidence<\/strong>. Le noir et le blanc sont simples et garantissent un contraste et une lisibilit\u00e9 optimaux. Les diff\u00e9rentes couleurs de mise en \u00e9vidence, affich\u00e9es sous forme de gradient lin\u00e9aire, ajoutent une touche d'\u00e9nergie et refl\u00e8tent les fa\u00e7ons ludiques dont Smart Chip facilite la vie.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container us_custom_bf78eca5 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Noir<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK (noir riche)<br \/>\n<strong>60\/40\/40\/100<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#000000<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_56db024f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Blanc<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/0\/0\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#ffffff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0ba02535\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_9cf479d2 align_none has_border_radius\" style=\"aspect-ratio:4 \/ 7;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/HighlightColors.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"highlightcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Mettre en \u00e9vidence les couleurs<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Les couleurs d'accent viennent compl\u00e9ter et enrichir les couleurs primaires. Elles constituent un \u00e9l\u00e9ment central de notre identit\u00e9 visuelle dynamique. On les utilise pour apporter de la vari\u00e9t\u00e9 \u00e0 nos cr\u00e9ations et donner vie \u00e0 notre langage visuel.<\/p>\n<p>Tenez compte de l'ambiance ou du ton de votre dessin lorsque vous choisissez une couleur. Chaque d\u00e9grad\u00e9 transmet un sentiment diff\u00e9rent. Par exemple, <strong>Violet froid<\/strong> est une couleur calme, id\u00e9ale pour des sujets plus d\u00e9tendus. D'autre part, <strong>Orange vif<\/strong> est active et \u00e9nergique, parfaite pour un contenu dynamique ou orient\u00e9 vers l'action. R\u00e9fl\u00e9chissez au message que vous souhaitez faire passer et choisissez la couleur qui soutient le mieux ce r\u00e9cit.<\/p>\n<p>Il y a une r\u00e8gle tr\u00e8s importante : n'utilise pas plus d'une couleur dans une m\u00eame mise en page. Chaque couleur de mise en \u00e9vidence doit se suffire \u00e0 elle-m\u00eame.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_2 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.6rem;\"><div class=\"wpb_column vc_column_container us_custom_20986d17 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Orange vif<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>0\/86\/70\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#ffa041 <\/strong>&gt; <strong>#fc3a3c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_04e0267e has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Bleu profond<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>79\/24\/6\/2 &gt; 90\/69\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#0393bc &gt; #004cd5<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_e8f426fa has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Violet froid<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>47\/59\/0\/0<\/strong> &gt; <strong>80\/82\/0\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#9d77c4 <\/strong>&gt;<strong> #554195<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_2d434c6c has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Cuivre<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>24\/58\/86\/15<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#ffa041\u00a0<\/strong>&gt;<strong> #b26e31<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6eaa992f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Bleu \u00e9lectrique<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>65\/0\/0\/0<\/strong> &gt; <strong>70\/54\/0\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#23c8fe <\/strong>&gt; <strong>#647cff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_86c7a7cf has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Violet chaud<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>40\/72\/0\/0 &gt; 68\/74\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#a85fa2 &gt; #6e539e<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0276c3c4 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Joli rose<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>5\/54\/34\/0<\/strong> &gt; <strong>0\/85\/69\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#ea9091 <\/strong>&gt; <strong>#ed4343<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_5be40aa1 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Vert calme<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>62\/0\/92\/0<\/strong> &gt; <strong>86\/29\/88\/16<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#71b541 <\/strong>&gt; <strong>#197642<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_26b2c330 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Alerte rouge<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/76\/55\/0<\/strong>\u00a0&gt; <strong>0\/100\/68\/0<\/strong><\/p>\n<p>Hexagone<br \/>\n<strong>#ff5a5a <\/strong>&gt; <strong>#e6003c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"gradientscurves\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\" id=\"gradientscurves\"><div class=\"wpb_wrapper\"><h4>D\u00e9grad\u00e9s et courbes<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Dans la mesure du possible, nous utilisons des d\u00e9grad\u00e9s pour nos couleurs de mise en valeur, combin\u00e9s \u00e0 un \u00e9l\u00e9ment de conception central appel\u00e9 le <strong>Courbes<\/strong>. Vous apprendrez ici \u00e0 les fabriquer et \u00e0 les utiliser.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h6>Courbes<\/h6>\n<p>Les courbes sont principalement utilis\u00e9es pour les arri\u00e8re-plans. Elles leur donnent plus d'int\u00e9r\u00eat visuel, de profondeur et de mouvement.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_right\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curve_Copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\" class=\"translation-block\">Les courbes sont obtenues en mettant \u00e0 l'\u00e9chelle, en faisant pivoter et en recadrant l'ic\u00f4ne de la <strong>puce<\/strong>. L'\u00e9chelle, la rotation et le facteur de recadrage sont laiss\u00e9s \u00e0 votre discr\u00e9tion, mais ne montrez pas trop l'ic\u00f4ne. L'image doit ressembler \u00e0 des courbes et des rayures abstraites, et non \u00e0 l'ic\u00f4ne proprement dite.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Howto.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Les courbes sont toujours plac\u00e9es sur un arri\u00e8re-plan. L'arri\u00e8re-plan utilise le m\u00eame d\u00e9grad\u00e9 que les courbes, mais dans une direction diff\u00e9rente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_590c71c2\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Brandguide.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container us_custom_4076faf9 inner_column_centered has_text_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><p>La direction des d\u00e9grad\u00e9s n'est pas fig\u00e9e. Vous pouvez les modifier librement \u00e0 chaque nouvelle conception et m\u00eame les animer. Les courbes restent ainsi vivantes et fra\u00eeches.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73c9dc32\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Gradient-Direction.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Tu n'es pas oblig\u00e9 d'utiliser toute la gamme du d\u00e9grad\u00e9, du d\u00e9but \u00e0 la fin. Tu peux te \u201c concentrer \u201d sur une partie seulement. \u00c7a \u00e9largit encore plus notre palette de couleurs tout en gardant les couleurs reconnaissables.<\/p>\n<p>Veillez cependant \u00e0 ce qu'il soit toujours reconnaissable en tant que d\u00e9grad\u00e9. Ne prenez pas une portion si petite qu'elle ressemble \u00e0 une couleur unie.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Design_Gradient_Intensity.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Les courbes ne sont pas obligatoires - parfois, moins, c'est mieux. \u00c9vitez de les utiliser sur des \u00e9l\u00e9ments plus petits comme les boutons ou les petites images.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"makingnewcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Cr\u00e9er de nouvelles couleurs<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La palette de couleurs de mise en \u00e9vidence est con\u00e7ue pour fonctionner ensemble et dans de nombreux contextes diff\u00e9rents. Mais si aucun d\u00e9grad\u00e9 ne convient \u00e0 votre projet, vous pouvez cr\u00e9er le v\u00f4tre.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>La cr\u00e9ation de nouveaux d\u00e9grad\u00e9s est particuli\u00e8rement utile pour associer un titre \u00e0 une image. Cet exemple utilise un d\u00e9grad\u00e9 personnalis\u00e9 pour le titre qui s'adapte parfaitement \u00e0 l'image.<\/p>\n<p>Les couleurs ont \u00e9t\u00e9 obtenues en \u00e9chantillonnant l'image, puis en augmentant la saturation et la luminosit\u00e9. Le nouveau d\u00e9grad\u00e9 s'int\u00e8gre ainsi dans la palette de couleurs existante.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Il y a quelques r\u00e8gles \u00e0 respecter lors de la cr\u00e9ation de nouvelles couleurs :<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">N'en faites pas trop ! Essayez de vous en tenir \u00e0 la palette de couleurs approuv\u00e9e et ne cr\u00e9ez de nouvelles couleurs que si cela s'av\u00e8re n\u00e9cessaire.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Ne cr\u00e9ez pas un nouveau d\u00e9grad\u00e9 trop proche d'un d\u00e9grad\u00e9 existant. Si une couleur existante fonctionne, il faut s'en tenir \u00e0 celle-ci.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Restez dans les tons. Ne passez pas du rouge au bleu, mais du rouge vif au rouge moyen.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Veillez \u00e0 ce que les valeurs soient conformes aux d\u00e9grad\u00e9s existants. N'allez pas trop loin dans la saturation, l'att\u00e9nuation, la clart\u00e9 ou l'obscurit\u00e9.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"corecolorprinciples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Principes fondamentaux de la couleur<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"translation-block\">Lorsque vous cr\u00e9ez une nouvelle pr\u00e9sentation, vous avez le choix entre un arri\u00e8re-plan <strong>noir<\/strong> et un arri\u00e8re-plan <strong>blanc<\/strong>. Un fond blanc donne une impression de propret\u00e9, d'ouverture et de convivialit\u00e9. Un fond noir \u00e9voque la technologie, l'\u00e9l\u00e9gance et la puissance. Choisissez celui qui convient le mieux \u00e0 votre projet, \u00e0 votre message et \u00e0 votre public cible.<\/p>\n<p>Quel que soit votre choix, utilisez une couleur d'accentuation pour rompre la mise en page, mettre en \u00e9vidence certaines informations, guider l'\u0153il ou souligner un point.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_BlackandWhite-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Lorsque vous r\u00e9alisez des mises en page comportant plusieurs pages, ne sautez pas brutalement d'une couleur \u00e0 l'autre. Structurez votre conception en <strong>th\u00e8mes<\/strong> ou <strong>chapitres<\/strong>et attribuez une couleur \u00e0 chacun d'entre eux. Respectez cette couleur dans chaque chapitre. Cela permet d'assurer la coh\u00e9rence et d'\u00e9viter l'encombrement des pages.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_Chapters-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Vous pouvez utiliser des couleurs pour les arri\u00e8re-plans, les titres, les ic\u00f4nes ou tout autre \u00e9l\u00e9ment pour lequel une touche de couleur est appropri\u00e9e.<\/p>\n<p>Maintenir une conception propre et coh\u00e9rente, <strong>ne jamais m\u00e9langer<\/strong> <strong>diff\u00e9rentes couleurs<\/strong> sur la m\u00eame page, sauf pour les \u00e9l\u00e9ments fonctionnels (tels que les messages d'erreur ou les alertes).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_2e7ac7fc has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_DosDonts-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_41e4e5b6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>\u00c0 ne pas faire<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Veuillez \u00e9viter les erreurs suivantes.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>N'utilisez pas de couleurs diff\u00e9rentes dans la m\u00eame pr\u00e9sentation.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>N'utilisez pas les courbes sans arri\u00e8re-plan.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>N'utilisez pas les courbes sur un fond de couleur diff\u00e9rente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Ne montrez pas trop l'ic\u00f4ne de la puce.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_cc561f0d\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_8.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Ne combinez pas un d\u00e9grad\u00e9 avec une couleur diff\u00e9rente.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Ne cr\u00e9ez pas de nouveaux d\u00e9grad\u00e9s qui enfreignent les r\u00e8gles.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>N'utilisez pas de couleurs pour les marques ou les blocs de texte entiers.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_7.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>N'utilisez pas de couleurs unies, sauf en cas d'absolue n\u00e9cessit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Exemples<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Voici quelques exemples de l'utilisation de la couleur et des courbes. Notez les diff\u00e9rences d'\u00e9chelle, de facteur de recadrage, de rotation et de gradient des courbes.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Carrousel\">\t<article class=\"w-grid-item post-4535 attachment type-attachment status-inherit hentry\" data-id=\"4535\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4536 attachment type-attachment status-inherit hentry\" data-id=\"4536\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4537 attachment type-attachment status-inherit hentry\" data-id=\"4537\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4538 attachment type-attachment status-inherit hentry\" data-id=\"4538\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4539 attachment type-attachment status-inherit hentry\" data-id=\"4539\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4540 attachment type-attachment status-inherit hentry\" data-id=\"4540\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return 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%2$s&quot;,&quot;play&quot;:&quot;Lecture&quot;,&quot;pause&quot;:&quot;Pause&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"Nav_bottom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/fr\/branding\/\">Lignes directrices de la marque<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a 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