{"id":558,"date":"2024-07-30T08:53:57","date_gmt":"2024-07-30T08:53:57","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=558"},"modified":"2026-08-14T07:02:33","modified_gmt":"2026-08-14T07:02:33","slug":"typography","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/fr\/branding\/typography\/","title":{"rendered":"Typographie"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_typography\" class=\"menu\"><li id=\"menu-item-3594\" class=\"menu-item menu-item-type-post_type menu-item-object-page dropdown_full_width menu-item-3594\"><a href=\"https:\/\/smart-chip.com\/fr\/branding\/\">&lt; Aper\u00e7u<\/a><\/li><li id=\"menu-item-3577\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3577\"><a href=\"#typeface\">Police de caract\u00e8res<\/a><\/li><li id=\"menu-item-3578\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3578\"><a href=\"#headines-supporting\">Titres et textes d'accompagnement<\/a><\/li><li id=\"menu-item-3579\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3579\"><a href=\"#headline-styles\">Styles de texte des titres<\/a><\/li><li id=\"menu-item-3580\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3580\"><a href=\"#supporting-text\">Styles de texte de soutien<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h1>Typographie<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La typographie est un \u00e9l\u00e9ment cl\u00e9 de la marque Smart Chip, car elle d\u00e9termine la mani\u00e8re dont les gens voient et comprennent notre message. Avec un style visuel flexible et \u00e9volutif, l'utilisation coh\u00e9rente de notre police de caract\u00e8res garantit la clart\u00e9 et renforce la reconnaissance.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Manrope\"><span class=\"w-btn-label\">T\u00e9l\u00e9charger la police<\/span><i class=\"fas fa-arrow-down\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_683957f4 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/Typ_bg.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_927ba7a4 height_large\" id=\"typeface\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Police de caract\u00e8res<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>La lisibilit\u00e9 et la polyvalence sont les principales priorit\u00e9s dans le choix des polices de caract\u00e8res. Notre police maison est <strong>Manrope<\/strong>sur papier et sur support num\u00e9rique.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6810a0fe\"><div class=\"wpb_wrapper\"><p>Manrope R\u00e9gulier<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_bbfe6691\"><div class=\"wpb_wrapper\"><p>Manrope Bold<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_9149b5c0\"><div class=\"wpb_wrapper\"><p>Manrope ExtraBold<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_72fc42ef height_small\" id=\"headines-supporting\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><h3>Titres et textes d'accompagnement<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_c4a107f8\"><div class=\"wpb_wrapper\"><p>Nous distinguons deux domaines d'application pour nos r\u00e8gles typographiques : <strong>A la une<\/strong> et <strong>Texte justificatif.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;--laptops-columns-gap:1rem;--tablets-columns-gap:1rem;--mobiles-columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"850\" height=\"1020\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Headline_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A la une<\/strong> sont les grands titres qui figurent sur les affiches, les panneaux d'affichage, les banni\u00e8res, etc. Ils sont destin\u00e9s \u00e0 attirer l'attention et \u00e0 inciter les gens \u00e0 s'arr\u00eater, \u00e0 regarder et \u00e0 se souvenir.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8e16b1ab\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1837\" height=\"2205\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_SupportingText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Texte de soutien<\/strong> est tout ce qui se trouve au-del\u00e0 du titre. Une fois que le titre a attir\u00e9 l'attention, le texte compl\u00e9mentaire fournit les d\u00e9tails.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8a398476 height_small\" id=\"headline-styles\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_99178c18\"><div class=\"wpb_wrapper\"><h3>A la une<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Les titres sont con\u00e7us pour \u00eatre flexibles. Leur taille n'est pas fig\u00e9e et d\u00e9pend de la disposition de la grille, de la taille du conteneur, etc. Vous en apprendrez davantage \u00e0 ce sujet dans la section consacr\u00e9e aux <a href=\"https:\/\/smart-chip.com\/fr\/branding\/layouts\/\">Mod\u00e8les<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Headlines_Examples_static.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Poids de la police<\/h6>\n<p>Les titres sont g\u00e9n\u00e9ralement plac\u00e9s dans <strong>Manrope Regular.<\/strong><\/p>\n<p class=\"translation-block\">Lorsque vous superposez un titre \u00e0 des images, vous pouvez utiliser <strong>Manrope Bold <\/strong>ou<strong> ExtraBold<\/strong> pour plus de contraste.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_Weight.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Couleur<\/h6>\n<p>Vous pouvez mettre en \u00e9vidence une partie du titre dans un d\u00e9grad\u00e9 de la palette de couleurs. Il peut s'agir d'une phrase enti\u00e8re ou de mots isol\u00e9s, mais jamais du titre entier. Utilisez la couleur pour souligner un point.<\/p>\n<p>Choisissez une couleur d\u00e9grad\u00e9e qui compl\u00e8te l'imagerie. Elle peut refl\u00e9ter une couleur dominante de l'image, reprendre un d\u00e9tail frappant ou simplement correspondre \u00e0 l'ambiance.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Carrousel\">\t<article class=\"w-grid-item post-3551 attachment type-attachment status-inherit hentry\" data-id=\"3551\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_1-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3552 attachment type-attachment status-inherit hentry\" data-id=\"3552\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_2-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3553 attachment type-attachment status-inherit hentry\" data-id=\"3553\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_3-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3554 attachment type-attachment status-inherit hentry\" data-id=\"3554\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_4-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-3555 attachment type-attachment status-inherit hentry\" data-id=\"3555\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1350\" height=\"900\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5.webp 1350w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_5-200x133.webp 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Suivant&quot;,&quot;slide&quot;:&quot;el\\u00e9ment&quot;,&quot;slide_x_of_y&quot;:&quot;%1$s sur %2$s&quot;,&quot;play&quot;:&quot;Lecture&quot;,&quot;pause&quot;:&quot;Pause&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Lorsque vous placez le titre sur une image, recherchez le contraste le plus \u00e9lev\u00e9 et la meilleure lisibilit\u00e9.<\/p>\n<p>Ne forcez pas la couleur dans le texte - si l'arri\u00e8re-plan est charg\u00e9, l'ensemble du texte devrait \u00eatre noir ou blanc pour \u00eatre aussi clair et lisible que possible. N'utilisez du texte color\u00e9 que s'il est plac\u00e9 sur un fond suffisamment calme.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_carousel type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_2\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_2 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_inside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px - 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Carrousel\">\t<article class=\"w-grid-item post-5064 attachment type-attachment status-inherit hentry\" data-id=\"5064\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_1-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5065 attachment type-attachment status-inherit hentry\" data-id=\"5065\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_2-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5066 attachment type-attachment status-inherit hentry\" data-id=\"5066\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont.webp 900w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Headline_FullBleed_Color_Dont-200x133.webp 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Suivant&quot;,&quot;slide&quot;:&quot;el\\u00e9ment&quot;,&quot;slide_x_of_y&quot;:&quot;%1$s sur %2$s&quot;,&quot;play&quot;:&quot;Lecture&quot;,&quot;pause&quot;:&quot;Pause&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Diriger et suivre<\/h6>\n<p>L'espacement des titres est g\u00e9n\u00e9ralement \u00e9gal \u00e0 leur taille. Par exemple, un titre d'une taille de 50 pt est pr\u00e9c\u00e9d\u00e9 d'un espacement de 50 pt.<\/p>\n<p>Nous laissons le suivi \u00e0 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5e8a7298 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Headline_LeadingTracking.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"supporting-text\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Texte de soutien<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Le texte de soutien est tout le texte en dehors des titres - lignes de copie, CTA, etc. Comme son nom l'indique, il est l\u00e0 pour soutenir le titre. Il n'est pas con\u00e7u pour attirer l'attention - c'est le r\u00f4le du titre. Il est plut\u00f4t con\u00e7u pour transmettre des informations suppl\u00e9mentaires aussi clairement que possible.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Styles de paragraphe<\/h6>\n<p>Il existe quatre styles de paragraphe pour le texte d'accompagnement. Ils sont con\u00e7us pour assurer une lisibilit\u00e9 maximale, une hi\u00e9rarchie claire et pour rendre le contenu aussi facile \u00e0 lire que possible.<\/p>\n<p>Le texte justificatif est toujours align\u00e9 \u00e0 gauche.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Titres principaux<\/strong> sont les grands titres qui attirent l'attention. Ils sont courts (g\u00e9n\u00e9ralement pas plus de cinq mots) et il ne doit y en avoir qu'un par page.<\/p>\n<p>Les titres principaux utilisent <strong>Manrope Bold <\/strong>ou <strong>Extra gras<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_MainTitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Sous-titres<\/strong> sont utilis\u00e9s pour organiser le contenu en sections, ce qui facilite la navigation dans l'information. Vous pouvez \u00e9galement les utiliser pour mettre en \u00e9vidence des points cl\u00e9s ou pour attirer l'attention sur des informations importantes.<\/p>\n<p>Les sous-titres utilisent toujours <strong>Manrope Bold<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_Subtitle.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Corps du texte<\/strong> est le style standard pour le texte.<\/p>\n<p class=\"translation-block\">Le corps du texte utilise <strong>Manrope Regular<\/strong>, mais d'autres graisses de police sont autoris\u00e9es pour mettre en \u00e9vidence des parties du texte, souligner un point et rendre l'information aussi claire que possible.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_BodyText.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Petits caract\u00e8res<\/strong> sont les pieds de page, les clauses de non-responsabilit\u00e9 et tout ce qui doit \u00eatre pr\u00e9sent mais n'a pas besoin d'\u00eatre au premier plan.<\/p>\n<p>Comme pour le corps du texte, toutes les polices de caract\u00e8res sont autoris\u00e9es. <strong>Manrope R\u00e9gulier<\/strong> \u00e9tant la norme.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Styles_SmallPrint.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Tailles<\/h6>\n<p class=\"translation-block\">Utilisez la taille du<strong>corps de texte<\/strong> comme guide pour les autres tailles. La taille par d\u00e9faut du corps de texte est <strong>10pt<\/strong> (impression) ou <strong>18px\/1.12rem<\/strong> (\u00e9cran).<\/p>\n<p><strong>Sous-titres<\/strong> sont <strong>deux fois<\/strong> comme grand. La valeur par d\u00e9faut est donc de 20 pt (impression) ou de 36 px\/2,24 pt (\u00e9cran).<\/p>\n<p><strong>Titres principaux<\/strong> se situent entre <strong>3 \u00e0 4,5<\/strong> fois la taille du texte, soit 30 \u00e0 45 pt (impression) ou 54 \u00e0 81px\/3,36 \u00e0 5,3rem (\u00e9cran). Choisissez la taille qui correspond le mieux \u00e0 votre texte.<\/p>\n<p><strong>Petits caract\u00e8res<\/strong> est <strong>0,6 \u00e0 0,8<\/strong> fois plus grand.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Sizes.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Diriger et suivre<\/h6>\n<p><strong>Titres principaux<\/strong> et <strong>Sous-titres <\/strong>utiliser une avance de 100%.<\/p>\n<p><strong>Corps du texte<\/strong> dispose d'un peu plus de marge de man\u0153uvre avec une avance de 130%.<\/p>\n<p>Le suivi est toujours 0%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Leading.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Couleur<\/h6>\n<p><strong>Titres, sous-titres<\/strong> et <strong>corps du texte<\/strong> sont soit 100% <strong>noir<\/strong> ou <strong>blanc<\/strong>en fonction de la couleur de l'arri\u00e8re-plan.<\/p>\n<p><strong>Petits caract\u00e8res <\/strong>est fix\u00e9 \u00e0 <strong>70% luminosit\u00e9<\/strong> sur des fonds clairs ou <strong>30% luminosit\u00e9<\/strong> sur celles qui sont sombres.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_Colors.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Comme pour les titres, vous pouvez d\u00e9finir les titres principaux et les sous-titres dans une couleur de la palette de couleurs. Vous pouvez colorer l'ensemble du titre ou des mots isol\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Macbook_Typo_Color-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_72fc42ef\"><div class=\"wpb_wrapper\"><h6>Sauts de ligne<\/h6>\n<p>Utilisez des sauts de ligne pour interrompre <strong>titres principaux<\/strong> et <strong>sous-titres<\/strong>. Cela les rend plus compacts et donne \u00e0 l'ensemble du texte plus d'espace pour respirer.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_LineBreaks.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Titre Longueur<\/h6>\n<p class=\"translation-block\">Les <strong>titres principaux<\/strong> doivent \u00eatre courts. Ils doivent \u00eatre concis et attirer l'attention en quelques mots, g\u00e9n\u00e9ralement pas plus de cinq. Si votre titre est plus long, il devrait probablement \u00eatre remplac\u00e9 par un sous-titre.<\/p>\n<p>Sur une page typique, il y a <strong>un seul titre principal.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_TitleLength.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Longueur des lignes<\/h6>\n<p>R\u00e9partissez les textes longs sur deux colonnes, mais pas plus. La longueur des lignes reste ainsi raisonnable. Visez<strong> 45 \u00e0 75 caract\u00e8res<\/strong> (espaces et ponctuation compris) par ligne.<\/p>\n<p><strong>Titres principaux<\/strong> et <strong>sous-titres<\/strong> s'\u00e9tendent toujours sur les colonnes.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Typography_Guidelines_Supporting_ColumnSpan.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Exemples<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Voici quelques exemples de la mani\u00e8re d'utiliser un texte d'accompagnement et de le combiner avec des images et des \u00e9l\u00e9ments graphiques.<\/p>\n<p>Pour des exemples de titres, voir la section sur les <a href=\"https:\/\/smart-chip.com\/fr\/branding\/layouts\/\">Mod\u00e8les<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-gallery us_custom_7dae5cc3 fit_cover type_masonry with_isotope count_6\" style=\"--columns:3;--items-gap:15px;--item-aspect-ratio:1;\"><div class=\"w-gallery-list\"><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-1024x760.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-300x223.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-16x12.webp 16w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-539x400.webp 539w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-400x297.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1-200x148.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151455-1.webp 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_2.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3-141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_3.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--724x1024.webp 724w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--212x300.webp 212w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--8x12.webp 8w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--283x400.webp 283w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4--141x200.webp 141w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/SC_Schulungsdossier_4-.webp 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-1024x640.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-300x188.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-600x375.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-400x250.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532-200x125.webp 200w, https:\/\/smart-chip.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-151532.webp 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>\u00c0 ne pas faire<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Veuillez \u00e9viter les erreurs suivantes.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">L'espacement des lettres ne doit pas \u00eatre trop serr\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">L'espacement des lettres ne doit pas \u00eatre trop faible.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">N'utilisez pas d'autres polices.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73fad219\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">N'utilisez pas de majuscules.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Ne pas aligner le texte \u00e0 droite.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Typo_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">N'ajoutez pas d'effets tels que des ombres port\u00e9es ou des contours.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li 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