{"id":556,"date":"2024-07-30T08:53:40","date_gmt":"2024-07-30T08:53:40","guid":{"rendered":"https:\/\/smart-chip.ch\/?page_id=556"},"modified":"2026-08-14T07:02:30","modified_gmt":"2026-08-14T07:02:30","slug":"colors","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/pl\/branding\/colors\/","title":{"rendered":"Kolory"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_colors\" class=\"menu\"><li id=\"menu-item-3529\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3529\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/\">&lt; Przegl\u0105d<\/a><\/li><li id=\"menu-item-3499\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3499\"><a href=\"#primarycolors\">Kolory podstawowe<\/a><\/li><li id=\"menu-item-3501\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3501\"><a href=\"#highlightcolors\">Kolory zaznacze\u0144<\/a><\/li><li id=\"menu-item-3510\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3510\"><a href=\"#gradientscurves\">Gradienty i krzywe<\/a><\/li><li id=\"menu-item-3504\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3504\"><a href=\"#makingnewcolors\">Tworzenie nowych kolor\u00f3w<\/a><\/li><li id=\"menu-item-3505\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3505\"><a href=\"#corecolorprinciples\">Podstawowe zasady dotycz\u0105ce kolor\u00f3w<\/a><\/li><li id=\"menu-item-3685\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3685\"><a href=\"#donts\">Czego nie nale\u017cy robi\u0107<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_1 tablets-cols_inherit mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Kolory<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Paleta kolor\u00f3w Smart Chip odzwierciedla jego zabawny i dynamiczny charakter. Nasze g\u0142\u00f3wne kolory \u2013 czer\u0144 i biel \u2013 tworz\u0105 odwa\u017cn\u0105 i ponadczasow\u0105 podstaw\u0119. Kolory akcentuj\u0105ce dodaj\u0105 elastyczno\u015bci i \u017cywio\u0142owo\u015bci, pomagaj\u0105c nam dostosowa\u0107 si\u0119 do r\u00f3\u017cnych nastroj\u00f3w i kontekst\u00f3w, a jednocze\u015bnie sprawiaj\u0105, \u017ce ca\u0142o\u015b\u0107 wygl\u0105da \u015bwie\u017co i sp\u00f3jnie.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_left tablets_align_left mobiles_align_left\"><a class=\"w-btn us-btn-style_8 icon_atright\" href=\"\/wp-content\/uploads\/2024\/08\/SC_ChipIcon.zip\"><span class=\"w-btn-label\">Pobierz ikon\u0119 chipa<\/span><i class=\"material-icons\">pobierz<\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_710cf0a2 height_medium with_video\"><div id=\"us_bg_video_j012\" class=\"l-section-video\"><script id=\"us_bg_video_j012-script\">!function(w){var node = document.getElementById( 'us_bg_video_j012' ), mq = w.matchMedia( '(max-width:300px)' );if ( mq.matches ) { node.remove() }}(window);<\/script><style>@media (max-width:300px){#us_bg_video_j012{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Color_Anim.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"primarycolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:6rem;\"><div class=\"wpb_column vc_column_container us_custom_d5e4d060\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Kolory podstawowe<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Paleta kolor\u00f3w to <strong>Czarny<\/strong> oraz <strong>Bia\u0142y<\/strong> w po\u0142\u0105czeniu z <strong>Kolor zaznaczenia<\/strong>. Czer\u0144 i biel to proste kolory, kt\u00f3re zapewniaj\u0105 jak najwi\u0119kszy kontrast i czytelno\u015b\u0107. R\u00f3\u017cne kolory wyr\u00f3\u017cnie\u0144, przedstawione w formie liniowego gradientu, dodaj\u0105 odrobin\u0119 energii i odzwierciedlaj\u0105 zabawny spos\u00f3b, w jaki Smart Chip u\u0142atwia \u017cycie.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container us_custom_bf78eca5 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Czarny<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_b860ca69 has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK (g\u0119sta czer\u0144)<br \/>\n<strong>60\/40\/40\/100<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#000000<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_56db024f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Bia\u0142y<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_05c065fb has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/0\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffffff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0ba02535\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_9cf479d2 align_none has_border_radius\" style=\"aspect-ratio:4 \/ 7;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/10\/HighlightColors.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"highlightcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_fe2a512f\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Kolory zaznacze\u0144<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Kolory akcentuj\u0105ce uzupe\u0142niaj\u0105 i wzbogacaj\u0105 kolory podstawowe. Stanowi\u0105 one kluczowy element naszej dynamicznej to\u017csamo\u015bci wizualnej. Wykorzystujemy je, aby urozmaici\u0107 projekty i tchn\u0105\u0107 \u017cycie w nasz j\u0119zyk wizualny.<\/p>\n<p>Wybieraj\u0105c kolor, we\u017a pod uwag\u0119 nastr\u00f3j lub charakter swojego projektu. Ka\u017cdy gradient wywo\u0142uje inne odczucia. Na przyk\u0142ad, <strong>Fioletowy ch\u0142odny<\/strong> jest to spokojny kolor, dzi\u0119ki czemu idealnie nadaje si\u0119 do bardziej swobodnych temat\u00f3w. Z drugiej strony, <strong>\u017bywa pomara\u0144czowa<\/strong> jest \u017cywy i energiczny, idealnie nadaje si\u0119 do tre\u015bci dynamicznych lub nastawionych na akcj\u0119. Zastan\u00f3w si\u0119, jakie przes\u0142anie chcesz przekaza\u0107, i wybierz kolor, kt\u00f3ry najlepiej podkre\u015bli t\u0119 narracj\u0119.<\/p>\n<p>Obowi\u0105zuje jedna bardzo wa\u017cna zasada: nie nale\u017cy u\u017cywa\u0107 wi\u0119cej ni\u017c jednego koloru w tym samym uk\u0142adzie. Ka\u017cdy kolor wyr\u00f3\u017cniaj\u0105cy powinien by\u0107 samodzielny.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_2 mobiles-cols_1 valign_bottom type_default stacking_default\" style=\"--columns-gap:1.6rem;\"><div class=\"wpb_column vc_column_container us_custom_20986d17 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>\u017bywa pomara\u0144czowa<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>0\/86\/70\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041 <\/strong>&gt; <strong>#fc3a3c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_04e0267e has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Deep Blue<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>79\/24\/6\/2 &gt; 90\/69\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#0393bc &gt; #004cd5<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_e8f426fa has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Fioletowy ch\u0142odny<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>47\/59\/0\/0<\/strong> &gt; <strong>80\/82\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#9d77c4 <\/strong>&gt;<strong> #554195<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_2d434c6c has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Mied\u017a<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/46\/78\/0<\/strong> &gt; <strong>24\/58\/86\/15<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ffa041\u00a0<\/strong>&gt;<strong> #b26e31<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6eaa992f has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Elektryczny b\u0142\u0119kit<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>65\/0\/0\/0<\/strong> &gt; <strong>70\/54\/0\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#23c8fe <\/strong>&gt; <strong>#647cff<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_86c7a7cf has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Ciep\u0142y fiolet<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>40\/72\/0\/0 &gt; 68\/74\/0\/0<br \/>\n<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#a85fa2 &gt; #6e539e<br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_0276c3c4 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>\u0141adny r\u00f3\u017c<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>5\/54\/34\/0<\/strong> &gt; <strong>0\/85\/69\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ea9091 <\/strong>&gt; <strong>#ed4343<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_5be40aa1 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Spokojna ziele\u0144<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>62\/0\/92\/0<\/strong> &gt; <strong>86\/29\/88\/16<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#71b541 <\/strong>&gt; <strong>#197642<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_26b2c330 has_bg_color\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_f1e630f1 has_text_color\"><div class=\"wpb_wrapper\"><p><strong>Czerwony alarm<br \/>\n<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_8b79473d has_text_color\"><div class=\"wpb_wrapper\"><p>CMYK<br \/>\n<strong>0\/76\/55\/0<\/strong>\u00a0&gt; <strong>0\/100\/68\/0<\/strong><\/p>\n<p>Hex<br \/>\n<strong>#ff5a5a <\/strong>&gt; <strong>#e6003c<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"gradientscurves\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\" id=\"gradientscurves\"><div class=\"wpb_wrapper\"><h4>Gradienty i krzywe<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Tam, gdzie to mo\u017cliwe, stosujemy gradienty w kolorach wyr\u00f3\u017cniaj\u0105cych, w po\u0142\u0105czeniu z centralnym elementem projektu zwanym <strong>Krzywe<\/strong>. Tutaj dowiesz si\u0119, jak je wykona\u0107 i jak z nich korzysta\u0107.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h6>Krzywe<\/h6>\n<p>Krzywe s\u0105 wykorzystywane g\u0142\u00f3wnie jako t\u0142o. Nadaj\u0105 mu one wi\u0119ksz\u0105 atrakcyjno\u015b\u0107 wizualn\u0105, g\u0142\u0119bi\u0119 oraz wra\u017cenie ruchu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_right\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curve_Copper.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\" class=\"translation-block\">Krzywe powstaj\u0105 poprzez skalowanie, obracanie i kadrowanie <strong>ikony chipa<\/strong>. Skala, obr\u00f3t i kadr zale\u017c\u0105 od Ciebie, ale nie pokazuj zbyt du\u017cej cz\u0119\u015bci ikony. Powinny wygl\u0105da\u0107 jak abstrakcyjne krzywe i paski, a nie jak rzeczywista ikona.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Howto.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Krzywe s\u0105 zawsze umieszczane na tle. T\u0142o wykorzystuje ten sam gradient co krzywe, ale w innym kierunku.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_590c71c2\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Curves_Brandguide.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container us_custom_4076faf9 inner_column_centered has_text_color\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><p>Kierunek gradient\u00f3w nie jest ustalony na sta\u0142e. Mo\u017cna je dowolnie zmienia\u0107 w ka\u017cdym nowym projekcie, a nawet animowa\u0107. Dzi\u0119ki temu krzywe zachowuj\u0105 dynamik\u0119 i \u015bwie\u017co\u015b\u0107.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_73c9dc32\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Gradient-Direction.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nie musisz wykorzystywa\u0107 ca\u0142ego zakresu gradientu od pocz\u0105tku do ko\u0144ca. Mo\u017cesz \u201cpowi\u0119kszy\u0107\u201d tylko jego fragment. Dzi\u0119ki temu jeszcze bardziej poszerzamy nasz\u0105 palet\u0119 barw, zachowuj\u0105c jednocze\u015bnie rozpoznawalno\u015b\u0107 kolor\u00f3w.<\/p>\n<p>Zadbaj jednak o to, by nadal da\u0142o si\u0119 rozpozna\u0107, \u017ce jest to gradient. Nie wybieraj fragmentu, kt\u00f3ry jest tak ma\u0142y, \u017ce wygl\u0105da jak jednolity kolor.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Design_Gradient_Intensity.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Krzywe nie s\u0105 konieczne \u2013 czasami mniej znaczy wi\u0119cej. Nale\u017cy unika\u0107 stosowania ich w przypadku mniejszych element\u00f3w, takich jak przyciski czy ma\u0142e obrazki.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_small\" id=\"makingnewcolors\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><h3>Tworzenie nowych kolor\u00f3w<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Paleta kolor\u00f3w wyr\u00f3\u017cniaj\u0105cych zosta\u0142a zaprojektowana tak, aby jej elementy dobrze ze sob\u0105 wsp\u00f3\u0142gra\u0142y i sprawdza\u0142y si\u0119 w wielu r\u00f3\u017cnych kontekstach. Je\u015bli jednak \u017caden z gotowych gradient\u00f3w nie pasuje do Twojego konkretnego projektu, mo\u017cesz stworzy\u0107 w\u0142asny.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Tworzenie nowych gradient\u00f3w jest szczeg\u00f3lnie przydatne przy \u0142\u0105czeniu nag\u0142\u00f3wka z obrazem. W tym przyk\u0142adzie w nag\u0142\u00f3wku zastosowano niestandardowy gradient, kt\u00f3ry idealnie pasuje do obrazu.<\/p>\n<p>Kolory uzyskano poprzez pobranie pr\u00f3bek z obrazu, a nast\u0119pnie zwi\u0119kszenie nasycenia i jasno\u015bci. Dzi\u0119ki temu nowy gradient harmonijnie komponuje si\u0119 z istniej\u0105c\u0105 palet\u0105 barw.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/color_7_m-1024x684.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Podczas tworzenia nowych kolor\u00f3w nale\u017cy przestrzega\u0107 kilku zasad:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Nie przesadzaj! Staraj si\u0119 trzyma\u0107 zatwierdzonej palety kolor\u00f3w i tw\u00f3rz nowe kolory tylko w razie potrzeby.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Nie tw\u00f3rz nowego gradientu, kt\u00f3ry jest zbyt podobny do ju\u017c istniej\u0105cego. Je\u015bli dany kolor si\u0119 sprawdza, po prostu go zachowaj.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Stosuj po\u0142\u0105czenia w tej samej tonacji. Nie przechod\u017a od czerwonego do niebieskiego, tylko od jasnoczerwonego do \u015brednio czerwonego.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_9cf479d2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_NewColor_Dont_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Warto\u015bci powinny by\u0107 zgodne z istniej\u0105cymi gradientami. Nie nale\u017cy stosowa\u0107 zbyt nasyconych, stonowanych, jasnych ani ciemnych odcieni.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"corecolorprinciples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Podstawowe zasady dotycz\u0105ce kolor\u00f3w<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"translation-block\">Projektuj\u0105c nowy uk\u0142ad strony, mo\u017cesz wybra\u0107 mi\u0119dzy <strong>czarnym <\/strong>a <strong>bia\u0142ym t\u0142em<\/strong>. Bia\u0142e t\u0142o sprawia wra\u017cenie przejrzystego, otwartego i zach\u0119caj\u0105cego. Czarne t\u0142o kojarzy si\u0119 z technologi\u0105, elegancj\u0105 i si\u0142\u0105. Wybierz to, kt\u00f3re najlepiej pasuje do Twojego projektu, przekazu i docelowej grupy odbiorc\u00f3w.<\/p>\n<p>Niezale\u017cnie od tego, kt\u00f3r\u0105 opcj\u0119 wybierzesz, u\u017cyj koloru akcentuj\u0105cego, aby urozmaici\u0107 uk\u0142ad, wyr\u00f3\u017cni\u0107 okre\u015blone informacje, skierowa\u0107 uwag\u0119 czytelnika lub podkre\u015bli\u0107 jaki\u015b punkt.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_BlackandWhite-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Tworz\u0105c projekty wielostronicowe, nie przechod\u017a gwa\u0142townie od jednego koloru do drugiego. Podziel sw\u00f3j projekt na <strong>tematy<\/strong> lub <strong>rozdzia\u0142y<\/strong>, i przypisz ka\u017cdemu z nich w\u0142asny kolor. Trzymaj si\u0119 tego koloru w obr\u0119bie ka\u017cdego rozdzia\u0142u. Zapewni to sp\u00f3jno\u015b\u0107 i pozwoli unikn\u0105\u0107 wra\u017cenia ba\u0142aganu na stronach.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_Chapters-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Mo\u017cesz u\u017cywa\u0107 kolor\u00f3w jako t\u0142a, w nag\u0142\u00f3wkach, ikonach lub w dowolnych innych elementach, w kt\u00f3rych odrobina koloru b\u0119dzie pasowa\u0107.<\/p>\n<p>Aby zachowa\u0107 przejrzysty i sp\u00f3jny wygl\u0105d, <strong>nigdy nie miesza\u0107<\/strong> <strong>r\u00f3\u017cne kolory<\/strong> na tej samej stronie, z wyj\u0105tkiem sytuacji, gdy jest to konieczne ze wzgl\u0119du na elementy funkcjonalne (takie jak komunikaty o b\u0142\u0119dach lub ostrze\u017cenia).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_2e7ac7fc has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Colors_DosDonts-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"donts\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_41e4e5b6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_0259209c has_text_color\"><div class=\"wpb_wrapper\"><h3>Czego nie nale\u017cy robi\u0107<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Prosz\u0119 unika\u0107 poni\u017cszych b\u0142\u0119d\u00f3w.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_1f257949\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_4.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie nale\u017cy u\u017cywa\u0107 r\u00f3\u017cnych kolor\u00f3w w tym samym uk\u0142adzie.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_1.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie u\u017cywaj krzywych bez t\u0142a.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_2.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie nale\u017cy stosowa\u0107 krzywych na tle o innym kolorze.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_3.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie pokazuj zbyt du\u017cej cz\u0119\u015bci ikony chipa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_cc561f0d\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_8.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie \u0142\u0105cz gradientu z innym kolorem.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_5.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie tw\u00f3rz nowych gradient\u00f3w, kt\u00f3re naruszaj\u0105 zasady.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_6.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie nale\u017cy u\u017cywa\u0107 kolor\u00f3w do zaznaczania fragment\u00f3w tekstu ani ca\u0142ych blok\u00f3w tekstu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_dad4fece has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"812\" height=\"974\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Dont_7.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_ef929af2 has_text_color\"><div class=\"wpb_wrapper\"><p>Nie u\u017cywaj jednolitych kolor\u00f3w, chyba \u017ce jest to absolutnie konieczne.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Przyk\u0142ady<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Oto kilka przyk\u0142ad\u00f3w zastosowania kolor\u00f3w i krzywych. Zwr\u00f3\u0107 uwag\u0119 na r\u00f3\u017cnice w skali, wsp\u00f3\u0142czynniku kadrowania, obrocie oraz zakresie gradientu krzywych.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Karuzela\">\t<article class=\"w-grid-item post-4535 attachment type-attachment status-inherit hentry\" data-id=\"4535\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4536 attachment type-attachment status-inherit hentry\" data-id=\"4536\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4537 attachment type-attachment status-inherit hentry\" data-id=\"4537\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4538 attachment type-attachment status-inherit hentry\" data-id=\"4538\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4539 attachment type-attachment status-inherit hentry\" data-id=\"4539\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4540 attachment type-attachment status-inherit hentry\" data-id=\"4540\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Colors_Guidelines_Example_6-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" data-us-json='{&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Nast\\u0119pny&quot;,&quot;slide&quot;:&quot;item&quot;,&quot;slide_x_of_y&quot;:&quot;%1$s z %2$s&quot;,&quot;play&quot;:&quot;Odtw\\u00f3rz&quot;,&quot;pause&quot;:&quot;Zatrzymaj&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"Nav_bottom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/\">Wytyczne dotycz\u0105ce marki<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/colors\/\">Kolory<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/typography\/\">Typografia<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/marks\/\">Oceny<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/layouts\/\">Uk\u0142ady<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/pl\/branding\/imagery\/\">Obrazy<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li:not(:last-child){margin:0 0 var(--main-gap,1.5rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colors - Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colors - Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/pl\/branding\/colors\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" 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