{"id":3900,"date":"2025-01-23T13:11:02","date_gmt":"2025-01-23T13:11:02","guid":{"rendered":"https:\/\/smart-chip.com\/?page_id=3900"},"modified":"2026-08-14T07:02:31","modified_gmt":"2026-08-14T07:02:31","slug":"imagery","status":"publish","type":"page","link":"https:\/\/smart-chip.com\/sv\/branding\/imagery\/","title":{"rendered":"Bildmaterial"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_79c40696 height_auto type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_04588b49 layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:2.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-hover-color:var(--color-white);--main-active-color:var(--color-white);\"><ul id=\"menu-brandguide_imagery\" class=\"menu\"><li id=\"menu-item-3996\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3996\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/\">&lt; \u00d6versikt<\/a><\/li><li id=\"menu-item-3997\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3997\"><a href=\"#visual-styles\">Visuella stilar<\/a><\/li><li id=\"menu-item-3998\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3998\"><a href=\"#images\">Bilder<\/a><\/li><li id=\"menu-item-3999\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3999\"><a href=\"#closeups\">N\u00e4rbilder<\/a><\/li><li id=\"menu-item-4000\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4000\"><a href=\"#examples\">Exempel<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f0b9682 height_small\" id=\"intro\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_6556fba6\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Bildmaterial<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Smart Chip handlar om att betala n\u00e4r du \u00e4r p\u00e5 spr\u00e5ng. Det \u00e4r inte avsett f\u00f6r n\u00e4tk\u00f6p \u2013 det \u00e4r skapat f\u00f6r snabba, enkla k\u00f6p n\u00e4r du \u00e4r ute och lever livet. V\u00e5r visuella stil \u00e5terspeglar detta i valet av bilder, d\u00e4r vi visar aktiva, bekymmersl\u00f6sa m\u00e4nniskor som njuter av f\u00e4rgstarka stunder. Detta kombineras med n\u00e4rbilder av deras h\u00e4nder, d\u00e4r Smart Chip och dess funktioner visas upp.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_611b6d5c height_auto\" id=\"hero\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_73c9dc32 align_none has_border_radius\" style=\"aspect-ratio:3 \/ 2;\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/09\/Imagery.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_72fc42ef height_small\" id=\"visual-styles\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_3eb0971e\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_99178c18\"><div class=\"wpb_wrapper\"><h3>Visuella stilar<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Vi anv\u00e4nder tv\u00e5 huvudsakliga visuella stilar, som b\u00e5da har sina egna f\u00f6rdelar. Du kan kombinera dem p\u00e5 olika s\u00e4tt i din layout.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1rem;--laptops-columns-gap:1rem;--tablets-columns-gap:1rem;--mobiles-columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Guidelines_Imagery_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Fotografi <\/strong>som visar m\u00e4nniskor eller produkter. En klassiker \u2013 n\u00e5got man kan k\u00e4nna igen sig i och som man genast k\u00e4nner igen.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_8e16b1ab\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:120%\"><\/div><img decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Guidelines_Imagery_2_m.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>N\u00e4rbilder <\/strong>att visa upp Smart Chip eller dess funktioner.<strong><br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium\" id=\"images\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_497150fa\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Bilder<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>V\u00e5r rollbes\u00e4ttning visar hur Smart Chip underl\u00e4ttar vardagen och best\u00e5r av ett brett utbud av m\u00e5ngsidiga, trendiga karakt\u00e4rer. F\u00f6r att s\u00e4kerst\u00e4lla en enhetlig helhet och att allt ska vara l\u00e4tt att k\u00e4nna igen f\u00f6ljer vi tydliga riktlinjer vid valet av bilder \u2013 med fokus p\u00e5 r\u00e4tt stil, energi och \u00f6vergripande k\u00e4nsla.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Var dig sj\u00e4lv<\/h6>\n<p>V\u00e5ra bilder \u00e4r h\u00e4mtade fr\u00e5n verkligheten. Undvik \u00f6verdrivna ansiktsuttryck, alltf\u00f6r p\u00e5hittade situationer och onaturlig studiobelysning.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_1.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>H\u00e5ll det tydligt<\/h6>\n<p>V\u00e5ra bilder pr\u00e4glas av tydlighet och fokus \u2013 enkla, rena bilder som f\u00e5ngar uppm\u00e4rksamheten utan att k\u00e4nnas r\u00f6riga.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_5.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Var inte tr\u00e5kig<\/h6>\n<p>Smart Chip \u00e4r sp\u00e4nnande \u2013 det blir aldrig tr\u00e5kigt. Fundera p\u00e5 hur du kan visa vardagliga aktiviteter p\u00e5 nya, kreativa s\u00e4tt som sticker ut.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_7.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Livfulla f\u00e4rger<\/h6>\n<p>Smart Chip g\u00f6r livet enklare och roligare, och det \u00e5terspeglar vi med dj\u00e4rva, lekfulla f\u00e4rger \u2013 aldrig tr\u00e5kiga eller bleka bilder.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_3.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Begr\u00e4nsad f\u00e4rgskala<\/h6>\n<p>Undvik bilder med f\u00f6r m\u00e5nga f\u00e4rger som krockar med varandra. F\u00e4rre men starka f\u00e4rger l\u00e5ter motivet komma till sin r\u00e4tt och h\u00e5ller fokus tydligt.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_4.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Unika perspektiv<\/h6>\n<p>Satsa p\u00e5 ett unikt perspektiv \u2013 en vy fr\u00e5n f\u00e5gelperspektiv eller en bild tagen fr\u00e5n l\u00e5g vinkel kan omedelbart g\u00f6ra en bild mer f\u00e4ngslande.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_2.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Variera dina slag<\/h6>\n<p>Anv\u00e4nd en bred variation av bildvinklar, fr\u00e5n dramatiska vidvinkelbilder som skapar st\u00e4mning till extrema n\u00e4rbilder som lyfter fram de allra minsta detaljerna. Kontrasten g\u00f6r det hela dynamiskt och f\u00e4ngslande.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_8.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Produkter<\/h6>\n<p>Alla dessa regler g\u00e4ller \u00e4ven f\u00f6r produktbilder. Satsa p\u00e5 intressanta bilder, aldrig tr\u00e5kiga.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_6.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_73c9dc32 height_medium\" id=\"closeups\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_497150fa\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>N\u00e4rbilder<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_6556fba6\"><div class=\"wpb_wrapper\"><p>Smart Chip \u00e4r liten och praktiskt taget osynlig \u00e4ven i medelavst\u00e5ndsbilder. D\u00e4rf\u00f6r anv\u00e4nder vi n\u00e4rbilder av h\u00e4nderna f\u00f6r att lyfta fram chipet och visa exakt hur det fungerar.<\/p>\n<p>Du hittar n\u00e4rbilderna i <a href=\"https:\/\/shared-assets.adobe.com\/link\/4f0b3763-6c0b-45aa-6525-a529474a4f38\">Smart Chip CC-bibliotek<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>H\u00e4nder som ber\u00e4ttar en historia<\/h6>\n<p>H\u00e4nderna, med sina poser och tillbeh\u00f6r, ber\u00e4ttar en historia om den person de tillh\u00f6r, representerar olika kroppstyper och finns i en m\u00e4ngd olika hudtoner. V\u00e5rt sortiment \u00e4r precis lika m\u00e5ngsidigt som de olika s\u00e4tt du kan anv\u00e4nda Smart Chip p\u00e5.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Imagery_Guidelines_Closeup_4-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Bakgrund<\/h6>\n<p>N\u00e4rbilderna kan placeras mot en naturlig bakgrund eller mot en f\u00e4rgad bakgrund.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_CloseUp_BG-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>F\u00e4rger<\/h6>\n<p>De flesta n\u00e4rbilderna finns b\u00e5de med neutral och f\u00e4rgad belysning. Versionerna med f\u00e4rgad belysning \u00e4r s\u00e4rskilt anv\u00e4ndbara som bakgrund i layouter med helbildsutskrift.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/01\/Imagery_Guidelines_Closeup_3-1-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Se till att anv\u00e4nda n\u00e4rbilderna mot en bakgrund som passar f\u00e4rgen. H\u00e5ll det ton-i-ton.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/03\/Imagery_Guidelines_Closeups_Color_Dont.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;--custom-columns:1fr 2fr;--custom-cols:2;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h6>Synliga och osynliga Smart Chip:er<\/h6>\n<p>M\u00e5nga vill stolt visa upp sin Smart Chip, men andra f\u00f6redrar en mer diskret stil. F\u00f6r att visa att det h\u00e4r alternativet finns, kan du d\u00e5 och d\u00e5 visa n\u00e4rbilder d\u00e4r Smart Chip inte syns.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_73c9dc32 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:66.6667%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_SCYesNo-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c1e8dcb4 height_small\" id=\"examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_72fc42ef\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Exempel<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel us_custom_1f414c6e guideline-carousel-black type_carousel layout_3482 preload_style_spinner overflow_hidden items_have_ratio\" id=\"us_grid_1\" style=\"--item-aspect-ratio:3\/2;\"><style>@media (max-width:768px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_3482 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-heading);border-radius:1rem}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_smudge navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(11px + 0px);--arrows-gap:10px;\" role=\"group\" aria-label=\"Karusell\">\t<article class=\"w-grid-item post-4529 attachment type-attachment status-inherit hentry\" data-id=\"4529\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_3-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4531 attachment type-attachment status-inherit hentry\" data-id=\"4531\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_5-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4527 attachment type-attachment status-inherit hentry\" data-id=\"4527\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_1-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4528 attachment type-attachment status-inherit hentry\" data-id=\"4528\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_2-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4530 attachment type-attachment status-inherit hentry\" data-id=\"4530\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4.webp 1500w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-300x200.webp 300w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-1024x683.webp 1024w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-18x12.webp 18w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-600x400.webp 600w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-400x267.webp 400w, https:\/\/smart-chip.com\/wp-content\/uploads\/2025\/02\/Imagery_Guidelines_Example_4-200x133.webp 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" data-us-json='{&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;N\\u00e4sta&quot;,&quot;slide&quot;:&quot;item&quot;,&quot;slide_x_of_y&quot;:&quot;%1$s av %2$s&quot;,&quot;play&quot;:&quot;Spela upp&quot;,&quot;pause&quot;:&quot;Paus&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;769&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9d32b992 height_medium\" id=\"nav_bottom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"w-menu for_simple_menu us_custom_4e55af8d has_text_color layout_hor spread style_links us_menu_2\" style=\"--main-gap:1.5rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:var(--color-header-middle-text);--main-active-color:var(--color-content-text);\"><ul id=\"menu-brandguide_menu\" class=\"menu\"><li id=\"menu-item-888\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-888\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/\">Varum\u00e4rkesriktlinjer<\/a><\/li><li id=\"menu-item-617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-617\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/colors\/\">F\u00e4rger<\/a><\/li><li id=\"menu-item-616\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-616\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/typography\/\">Typografi<\/a><\/li><li id=\"menu-item-618\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-618\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/marks\/\">Betyg<\/a><\/li><li id=\"menu-item-3899\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3899\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/layouts\/\">Layouter<\/a><\/li><li id=\"menu-item-3976\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3976\"><a href=\"https:\/\/smart-chip.com\/sv\/branding\/imagery\/\">Bildmaterial<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li:not(:last-child){margin:0 0 var(--main-gap,1.5rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3900","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagery - Smart Chip<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagery - Smart Chip\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-chip.com\/sv\/branding\/imagery\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Chip\" \/>\n<meta property=\"article:modified_time\" 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