Marks

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Logo

With its curved lines, the Smart Chip logo visually picks up on the copper tracks that are visible in the Smart Chip. These curves represent a fundamental design element throughout the CD.

Logo, Icon
& Wordmark

The Logo is made up of two parts: The Icon and the Wordmark.

Always make sure that the Wordmark is present in a prominent position on each piece of marketing material, either as part of the logo or stand-alone.

Until customers strongly associate the Icon with the brand, it shouldn’t be used alone.

Only use the icon if the wordmark is prominently present as well. In order to build the association between the icon and the Smart Chip, we want people to only see this icon in combination with the word Smart Chip.

They should never see the icon and wonder what SC stands for.

When to
use that

Logo

The logo is the standard. It should be the first of the three marks that customers see (for example on the first page of a flyer).

If you’re unsure what to use, use the logo.

Icon

If the wordmark is already prominently present on the marketing material (either in the logo or stand-alone), you can use the icon.

This should never be the only mark visible.

Wordmark

Use the wordmark in spaces where the logo would be too big or bold, or where the logo’s form factor would be awkward to place. Examples are narrow banners, pens or lanyards.

Color &
background

There are two versions of the marks; black and white. Use the one that gives the best readability and highest contrast for the given background.

You can place the marks on dark and bright backgrounds, a color or an image, as long as readability is preserved. Use common sense.